tag:blogger.com,1999:blog-10642706.post3812258666469669242..comments2024-02-25T03:52:26.176-06:00Comments on Signalwriter: Swanndri StyleRichard Laurence Baronhttp://www.blogger.com/profile/14971141017467268455noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10642706.post-29806862569511880652008-03-25T07:07:00.000-05:002008-03-25T07:07:00.000-05:00Hi Richard. Thanks for your email and for your int...Hi Richard. Thanks for your email and for your interest in my work.<BR/><BR/>With regards the Swanndri re-brand, I actually did this work while I was working as head of design for an Auckland-based ad agency called Publicis Mojo.<BR/>Although I was responsible for the design of the visual rebranding and associated collateral, I was not involved in the strategic planning.<BR/><BR/>I have since left Publicis and formed Simon Inc and am no longer involved with Swanndri.<BR/>To find out more about the strategic thinking and research that went into the project I suggest that you contact a woman called Anna Murray, who was project manager for the process.<BR/>She has also recently left PublicisMojo, but I will find her new contact details for you and send them on. Cheers...SimonAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-10642706.post-65088823146576786032008-03-23T09:10:00.000-05:002008-03-23T09:10:00.000-05:00Trancepass - thanks for your note about Swanndri a...Trancepass - thanks for your note about Swanndri and Longbeach. As far as I am aware, there's no research on this particular subject in that part of the world. But I'm really not close to the account at this point. I suppose I could check in with Simon, Ltd., and find out. In fact, since it's Sunday here and Monday there, I will forward tour question to them - then we'll both know.Richard Laurence Baronhttps://www.blogger.com/profile/14971141017467268455noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-80116134121112176412008-03-22T02:29:00.000-05:002008-03-22T02:29:00.000-05:00kind of urban living, island style?was there any l...kind of urban living, island style?<BR/>was there any liable market study to shift that positioning?trancepasshttps://www.blogger.com/profile/03764886516636141431noreply@blogger.com