tag:blogger.com,1999:blog-10642706.post5208078648256835137..comments2024-02-25T03:52:26.176-06:00Comments on Signalwriter: Baltika WOMRichard Laurence Baronhttp://www.blogger.com/profile/14971141017467268455noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10642706.post-4617274899449440372007-10-25T13:34:00.000-05:002007-10-25T13:34:00.000-05:00I've been to Russia a few times, and like all the ...I've been to Russia a few times, and like all the good Muscovites have had more than my share of Baltika 7. "It's Not Just For Breakfast Anymore" might be a good slogan for the home market.<BR/><BR/>The challenge that Heineken faces is to not force the beer to stand on the novelty of the brand alone. I think back to those insipid Smirnoff Ice ads from a few years ago, with Yuri and Georgi sitting in the snow, wearing coyote pelts and drinking malt liquor. Russia is no longer a snap-frozen anachronism, and Baltika is on par with Stella Artois and Konenbourg 1664 for quality and former brand obscurity (not to mention horsepower.)<BR/><BR/>Let's hope Heineken takes the high road with this brand, and makes it great on its merit. Then we can all talk about how we knew Baltika before it was cool.Anonymousnoreply@blogger.com