tag:blogger.com,1999:blog-10642706.post6477501529214635093..comments2024-02-25T03:52:26.176-06:00Comments on Signalwriter: Sandwich II: the Fashion for Smiley Consumers Here, There and Everywhere.Richard Laurence Baronhttp://www.blogger.com/profile/14971141017467268455noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10642706.post-23139576945350828172010-06-29T07:39:12.284-05:002010-06-29T07:39:12.284-05:00You could be right, Leigh - you mostly are. There&...You could be right, Leigh - you mostly are. There's a blog post in this subject, too. Want to write it as a "guest blogger?" Thanks...Richard Laurence Baronhttps://www.blogger.com/profile/14971141017467268455noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-21911414574144460572010-06-29T07:29:31.522-05:002010-06-29T07:29:31.522-05:00It's all because some psychologist decided tha...It's all because some psychologist decided that smiles sell better than anything else. Now, as I walk to work, every car on the street is grinning at me from its grill. I'm ready to kick in the front end of a Mazda 3, which looks like it's admiring the perfect flossing job in the mirror, only its teeth are black. The marques that have "it" don't bother with this fad. Did the front end of a Rolls ever smile at you?Leigh Lernernoreply@blogger.comtag:blogger.com,1999:blog-10642706.post-59329528802185930432010-06-25T09:59:00.998-05:002010-06-25T09:59:00.998-05:00"The worst thing a marketer can do is NOT sta..."The worst thing a marketer can do is NOT stand out." Geraint, you nailed it, thanks.<br /><br />Feel free to send over a "smiley-sandwich-face" example or two from the UK. Meanwhile, fair wind and an open sky to you from Houston!Richard Laurence Baronhttps://www.blogger.com/profile/14971141017467268455noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-78317173101726565162010-06-25T09:56:01.641-05:002010-06-25T09:56:01.641-05:00Ah, the old chestnut of 'differentiation',...Ah, the old chestnut of 'differentiation', Richard!<br /><br />How can we expect customers to distinguish between offers if everyone is doing the same thing. The worst thing a marketer can do is NOT stand out. Second worst is failing to innovate and then falling, lazily and sloppily into the conventions of communication.<br /><br />After all what is the definition of ‘madness’? It's ‘doing the same thing over and over again but expecting something different to happen’!Geraint Hollimanhttp://Geraint@open-sky.co.uknoreply@blogger.com