tag:blogger.com,1999:blog-10642706.post6614143782415441104..comments2024-02-25T03:52:26.176-06:00Comments on Signalwriter: Operate Your Website for More than One Audience at a Time.Richard Laurence Baronhttp://www.blogger.com/profile/14971141017467268455noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10642706.post-85225075938047036152011-03-27T16:45:28.778-05:002011-03-27T16:45:28.778-05:00"*All* of your content needs to work together..."*All* of your content needs to work together to create a solid impression of your brand..."<br /><br />That's spot on, Rachel - now how to cram all that on to a HOME page? And I did LOL at the "We provide..." comment; something we're all fighting at the moment.<br /><br />Still, I bet if I look around, I'd call myself, "Guilty! Guilty! Guilty!"Richard Laurence Baronhttps://www.blogger.com/profile/14971141017467268455noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-90344795858373060212011-03-27T15:55:30.496-05:002011-03-27T15:55:30.496-05:00Thank you for another insightful post, Richard.
A...Thank you for another insightful post, Richard.<br /><br />And kudos to the folks at Upstream for recognizing the need for a strategic approach to one of their most important marketing assets. In these days of search-driven Web traffic, simply having audience gateways on the home page ("Customers click here, investors click here, etc.") will no longer do. *All* of your content needs to work together to create a solid impression of your brand, whoever happens to be reading it.<br /><br />Oh, and thank you for not beginning the "About us" content with "We provide." If I see that one more ... no, best not go there on the Lord's day.Rachelhttps://www.blogger.com/profile/05893838566198429227noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-27641922182875103592011-03-22T21:36:22.234-05:002011-03-22T21:36:22.234-05:00I cannot tell you how many times in last 2 weeks I...I cannot tell you how many times in last 2 weeks I have referenced the audience chart you and I came up with. People forget when planning for a website redesign how many different audiences to take into consideration. The problem most times with their current site is they took just one audience into consideration... themselves.Brian Beardenhttp://www.upstreammarketing.netnoreply@blogger.comtag:blogger.com,1999:blog-10642706.post-7648564591857331842011-03-22T16:23:18.111-05:002011-03-22T16:23:18.111-05:00Another fine posting by Signalwriter. I like the i...Another fine posting by Signalwriter. I like the idea of a thoughtless website, but even the worst are touched by human thinking. OK, two beers coming up.Greg Clockhttp://www.clockwriting.comnoreply@blogger.com