tag:blogger.com,1999:blog-10642706.post8203480454489081488..comments2024-02-25T03:52:26.176-06:00Comments on Signalwriter: When Your City Rebrands (like Ames, IA), Don't Take Umbrage. Take Advantage.Richard Laurence Baronhttp://www.blogger.com/profile/14971141017467268455noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10642706.post-22469085789286053962011-09-09T02:54:38.791-05:002011-09-09T02:54:38.791-05:00Regardless of the reason for rebranding, there are...Regardless of the reason for rebranding, there are right and wrong ways to go about it. The first step is determining the extent of the rebrand, which will typically be determined by the reason for wanting to change market perception.Joe Waltsonhttp://redesignlogos.blog.com/noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-49577057767517392572011-08-19T11:13:17.830-05:002011-08-19T11:13:17.830-05:00Dear City of Ames,
Congratulations on your new br...Dear City of Ames,<br /><br />Congratulations on your new brand. The old one would not inspire me to look further, explore the city, or consider Ames a place of contemporary work or living. The new one - does just that.<br /><br />Regards from Houston,<br />Susan ReevesS Reeveshttp://useyourbean.comnoreply@blogger.comtag:blogger.com,1999:blog-10642706.post-51292775048003822952011-08-19T07:58:04.243-05:002011-08-19T07:58:04.243-05:00Indeed, Jessica. I also noted, "The city join...Indeed, Jessica. I also noted, "The city joined in a logo design process that the Ames Convention and Visitor’s Bureau and the Ames Chamber of Commerce already had under way with PUSH Branding and Design of Des Moines." -Laura Millsaps, Ames Tribune.Richard Laurence Baronhttps://www.blogger.com/profile/14971141017467268455noreply@blogger.comtag:blogger.com,1999:blog-10642706.post-32880809503547446202011-08-19T07:54:10.103-05:002011-08-19T07:54:10.103-05:00Actually it's the chamber and cvb who hired th...Actually it's the chamber and cvb who hired the designer the city hasn't paid for anything yet.Jessica Millerhttp://www.ames.patch.comnoreply@blogger.com