CoVi Technologies

So many videos have been posted on YouTube, you might not have seen the one captured by a garage surveillance camera. Click on the link - watch the clip. It’s funny, a slice of life that could happen anywhere, anytime – and get captured on a security-cam.

For a security team, though, it’s far from perfect. You can’t really make out the faces of the couple in the clutch or the license plates on the cars. The images are blurry and indistinct (for which I’m sure our young lovers are eternally grateful).

Enter CoVi Technologies and the world’s only high-definition video surveillance system – aside from those of the US National Security Agency. Most conventional systems installed today record and display video with less than perfect clarity. CoVi is the first company to offer the highest quality standard at every point of contact, from initial image capture to access, storage and management – anytime, anywhere. Picture-perfect – you can see the differences on the company’s website.

The challenge, for CoVi, has been to create a coherent selling message and brand architecture that are as clear and focused as its cutting-edge technology. Which is where the Austin-based designer Gayle Smith and I came in.

Honestly, the joy of working with a client on a new brochure is as much in the crafting of the message (verbally and graphically) as in the final result – the printed piece whose cover appears above. We collaborated directly with CoVi’s Director of Channel Marketing, Stacy Saxon, and company CEO Barry Walker.

Together, we combined the three distinctive features of CoVi’s exceptional tech into [1] a single, benefit-oriented message and [2] a new graphic look that makes the company look like the genuine category leader it is and will help drive its marketing.

That’s the purpose of the cover’s bold “Q3” that matches the CoVi red: the thinking that’s gone into the company’s technologies offers a single answer to the three questions that bedevil the firm’s target audiences: corporate and governmental managers, IT personnel and security teams. (Why? Because it’s not enough to capture high-definition video – it’s got to be available through a company’s IT network and usable by security personnel on a real-time basis, that’s why.) And these are just three of the CoVi stakeholder groups.

I’ll brazenly quote from Saxon’s response to us: The concepts were beyond my expectations. Even though I knew to expect great things I was pleasantly surprised at how ‘dead on’ the concepts turned out. I was concerned that CoVi’s message was fluid but you guys ‘got it’ and articulated it very accurately both word-wise and graphics-wise. I’m just extremely excited about this project and thrilled to be working with you both – you make a great team.

It’s refreshing to see us (CoVi) develop a professional piece like this – sharp, crisp copy and that edgy/progressive tone/style that we want. I also really appreciate you guys working with us on the quick-turn needs; thank you for accommodating that requirement.

Thanks again so much to you both - you're very easy and enjoyable to work with and your work is pretty terrific too!

And thanks to CoVi, which demonstrates one more time that great clients get great work. Maybe next time, we’ll be able to see precisely who’s kissing whom in Zone 3, Level 2 of that garage.