Tuesday, November 27, 2007

Door Prize

Ye don’t think we’d have a St. Andrew’s Day Party without an appropriate door prize, do ye? When you drop by the Stag’s Head Pub this Friday, you can register for our “Pairty Giveout,” a 10-year-old Black Bottle Scotch Whisky.

It wouldn’t hurt if you took a quick, visual peek at the brand’s neat, interactive website. You can even pull down a menu or two and take a look at some of Black Bottle’s advertising, though it’s a bit hard to read with its bitty type and all.

Fact is, Scotch whisky’s one of the Worldwide Web’s favorite subjects. Do a bit of Googling and find out more about Black Bottle than I could fit in half-a-dozen blog posts.

I’m going to make it easy on myself. Spirits writer Michael Lonsford jotted a column in The Houston Chronicle a couple of weeks back. The highlights:

It’s black and green, and it had a red-letter renaissance. It’s a blended Scotch whisky called Black Bottle, and its history is fascinating. Most scotch drinkers start off with the classic, popular blends — Johnny Walker Red, Dewar’s, J&B.

I did, too, later segueing to the single-malts and finally the shores of Islay, the island off the western coast of Scotland famous for its heavily peated whiskies.

If Scotch whisky aficionados fall into two camps — single-malts and blends – Black Bottle might appeal to both sides.

Where did the name come from? In the mid-1800s, the three Graham brothers of Aberdeen launched the label, a blended whisky sold in a pot-still-shaped bottle made of black glass from Germany. When England and Germany fought in World War I, the glass became unavailable. So the Grahams switched to green, which is still used.

Black Bottle is a blended whisky, but with unique Islay attributes. It makes you think of the heather shivering in the North Sea wind and wisps of smoke lifting out of Islay village chimneys.

Poetic enough (shivering North Sea wind and all) for me to steal for this post. But it’ll give you an idea of what the whisky is all about…should you happen to carry off the 10-year-old prize Friday evening. You might get away without giving everyone else a wee dram before you go.

You should thank my colleague, Rob Schoenbeck (good Scot that he is) for anointing this brand as the door prize.

1 comment:

Susan Reeves said...

I won, I won!!!

Well this Black Bottle Scotch Whisky is a grand prize to me. Thank you Richard and Rob for this fine treat. We had a perfect opportunity to taste test this lovely juice the night of the Prism Christmas party. I was happy that Richard and his wife Barbara were guests. I enjoyed enjoyed the spicy, smokey beginning taste with very smooth ending.

Thank you for this lovely prize. Nice bottle design too.