Wednesday, October 08, 2008

“” Begins

John Phillippe will attempt to provide one more answer to a (relatively) ageless question: Can you successfully market a service that’s hardly been thought of yet? I intend to help out with the answering process so this post is NOT disinterested. No atheists in foxholes here.

A plunger sparkler is a toy with a ratchet-driven spinning disk that shows sparks behind red celluloid windows. Phillippe is like that sparkler only he throws off ideas. Sometimes, one catches fire.

I think that’s what’s happened with, the new Internet-delivered application that’s up and running now. This is an on-demand website maintenance service, a fix-it bureau for companies who either don’t have their own webmasters in-house or keep these professionals busy on more critical activities.

Around the clock, US website owners (of any size, shape and description) can log into their accounts online and request help changing their sites. Because of Phillippe’s long experience with websites, he makes sure that the services – fixes, changes, additions, deletions – are completely secure and done on time…within 24 hours, in fact.

Even large-scale organizations with in-house web pros sometimes have difficulty adding the name of the most recent sales manager in Des Moines, or the latest press release from the Florida operation. For companies and organizations without their own webistas, change represents even more of a challenge.

In Phillippe’s vision, is there to quickly and efficiently execute content updates, database changes, graphic adds and deletes, FLASH animation revisions, site restructurings, feedback form modifications, even upload. The web service bureau can also troubleshoot coding problems.

All of these elements can be accomplished at one low hourly fee – a good deal given how much a real web professional can can do in 60 minutes.

He make it easy to maintain a fresh, relevant website. If I were writing sales copy (and this post is practice), I’d point out is perfect for marketing and corporate communications people who live at the beck and call of their organizations 24 hours a day.

What’s with the coffee cup? Famous web-geeks are famously fueled by Jolt cola and Snickers bars. What powers this new web service bureau’s 24-hour-a-day activity could be that same chemical in coffee form…so Phillippe portrays the concept graphically by using this funky cup, soon to appear on the site.

A cuppa joe is probably the right metaphor for Phillippe himself. Author Honoré de Balzac said, “Coffee plunges into the stomach...the mind is aroused, and ideas pour forth like the battalions of the Grand Army on the field of battle.”

Here’s a fresh battalion for the wired battleground. Send a report from the front: If you try for yourself, let me know if it delivers on its promises. I’ll faithfully report user experiences.

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