Friday, December 05, 2008

Civilization’s End

I have met the enemy – it’s the French. Brown-Forman put out a holiday drinks pamphlet this week, an advertising supplement in the Houston Chronicle, bought and paid for by Spec’s, and a proper promotional piece for the holidays.

Various Brown-Forman booze brands are presents, complete with recipes for a number of different seasonally styled drinks. (I’d like to think the beverage conglomerate is doing something right: In the teeth of the economic meltdown we’re having, Brown-Forman reported a 4% second-quarter operating income growth this week: “Jack Daniels and Finlandia, dey been berry, berry good to us!”)

Any road, on the Chambord® Raspberry Liqueur spread, the top recipe is one of the brand’s standbys, the French Martini. It’s not enough, apparently, that this mongrel uses vodka. There’s also some Chambord for flavoring and it reads like a candy recipe:

2 shots Pravda luxury Polish vodka*

2½ shots fresh pineapple juice
½ shot Chambord raspberry liqueur
1 twist lemon

Pour each of the above into a tall bar glass. Shake with ice, pour into a cocktail or martini glass and serve.

Friends, the Chambord mixologists have no shame: This French Martini is more like a Mixed Fruit Cocktail. Purists know that the true Martini uses very, very dry gin!

Googling “Chambord French Martini,” you’ll discover dozens of listing and blogs whose readers top-rate the concoction – 540 readers rate it at 9.5 which is disconcerting.

It’s the end of civilization, foretold in the Book of Revelations or Marvel Comics. Still, on your behalf, I will force myself to mix and drink one or two or three French Martini drinks prior to Christmas – perhaps Santa and his reindeer will arrive with salvation before the Four Horsemen of the Apocalypse descend.

What can you expect? The Pravda Perfect Martini not only uses 2 ounces of vodka, but 1 ounce of “pure water.” Horror!

1 comment:

Richard Laurence Baron said...

BTW, Barbara and I celebrated Repeal Day today with a beer. It's a Dewar's Scotch promotion that I hope catches on.

Take a look at - you'll see what I'm talking about.