Wednesday, March 03, 2010

Can I Do Better for Kraken than Blogger Rachel? I Don’t Think So.

A brander’s delight, “...Kraken™ is imported black rum from the Caribbean and blended with over 11 secret spices.” You can watch the overheated commercial on the brand’s website.

Wish I could say something positive about the site’s functionality. But I couldn’t do better in the way of a whiz-bang-design reaction than blogger Rachel in Atlanta. Read her post to get the spirit of the thing.

Hundreds of booze-brands are introduced yearly - see what I wrote about Railean Texas Gulf Coast Rum. Fighting for shelf space would be an awful chore if it weren't for wonderful imagination and empathic design. The right combo can pay off on the shelf.

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