Saturday, May 08, 2010

“How Has Apple Advertised the iPad” Is Worth a Reprise.

Having gone through this year’s Offshore Technology Conference and created a perfectly good post for the AMAHouston blog about iPad missionaries, I wanted to explore the state of marketing for Apple’s newest miracle a bit further.

Floating the sea of content about the tablet is a fine post on the Penn Olson blog by Willis Wee – a fine if not quite up to date review of how Apple has taken the iPad to market. Read this. See how many of the initial parts were fitted together to make whoopee for Apple (and early adopters throughout the US).

Come on: It took the company only 28 days to sell one million iPads. Apple also announced that iPad customers have downloaded over 12 million apps and more than 1.5 million e-books from iBookstore since its April 3 launch.

So while it’s wonderful to think that missionary marketing was the key to this achievement, Apple – as usual – hardly left such things to chance. Wee’s article shows how the pipe was laid. Now I wonder how long I can keep from buying an iPad for myself.

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