Tuesday, June 15, 2010

Every Day in Every Way, Wellness Marketing Gets Better and Better.

Boy, have we come a long way since Wellbee was the spokesinsect for the Centers for Disease Control – in practice if not in theory. The wellness concept has been around a long time. (The CDC poster dates to 1964.)

Selling people on wellness, though, has always been more challenging. That’s been particularly true of not just one but two company stakeholder groups: employees and executives.

Today, sayeth the Wellness Councils of America, more than 80% of America’s businesses with 50 or more employees have some kind of health promotion program, like exercise, stop-smoking classes or stress management. A lot of employers offer wellness programs because they have finally discovered that the benefit is worth the cost. But business leaders continue to wonder: how can they get more employees committed and involved?

When you practice the highly focused form of “internal wellness marketing,” you know that only worksite health promotion stands out as the long-term answer for keeping employees well in the first place. That’s an insight that you have shared with your management, and transmitted to everyone inside your company via employee communications programs like the one I blogged about here.

It’s an insight that drives five outstanding presenters at the next AMAHouston Healthcare SIG seminar, “Marketing Wellness Inside.” You should be there on Friday, June 25.

See, hear and learn about new and effective practices for internal wellness marketing from Mark Poindexter who manages wellness programs in the US for Shell Oil; Health and Wellness Director Andrew Lowe of the Frost Insurance Agency; Michele Nelson-Housley, the program coordinator for employee health and well-being at UT MD Anderson Cancer Center; and Human Resources Generalist Shellie Perez from Mustang Engineering.

The event moderator is Jonathan Lack, who brings his own set of employee-marketing experiences to the show as Executive Director of the Houston Wellness Association.

A bit of imagination will tell you that classic marketing, applied with creativity and power, can work just as well on the inside as it does on the outside. Research will show you the reasons why wellness needs to be marketed as effectively as possible, from the aging of the American workforce to our cultural search for the Fountain of Youth. (I’m hoping for a great tan post mortem, myself.)

And perhaps most important is that this Healthcare SIG seminar will prove to you, once again, that marketing is a profession that encompasses all kinds of industries and markets.

Forty-five years ago, Wellbee promoted everything from washing your hands – sound familiar? – to booster shots…even “oral polio vaccine” if you remember what that was. Register today. So next week you can discover how we’re marketing wellness better than ever. And why it’s so necessary.

No comments: