Friday, July 23, 2010

“CMO’s Guide To The Social Media Landscape” a Primer for Site Choices.

I wish I’d gone to this year’s Houston edition of the Online Marketing Summit. I have attended OMS each of the past four years, had to miss this one. The event has become such a magnet for marketing professionals and here I am in the “absent” column.

Brian Bearden of Upstream Marketing has been there all day. One of his texts says, “I’m surprised by the caliber of the speakers – and I know only a handful of…attendees. Attendance is very low.” The first part is great news: past years’ OMS speakers have been outstanding. Though there was some concern expressed over this year’s slate, OMS has definitely delivered the mail today on this score.

The event has been promoted heavily by AMAHouston, the BMA chapter of which Bearden is outgoing president, Energy People Connect and many others. But there are a surprising number of people who’ve told me that they couldn’t get away from the office today – I’m one of those. Everyone’s busy. (So this is actually good news too.)

For you and you and me – the ones who didn’t make it, take a look at this great chart from – 10 social network choices with green-yellow-red choice points. Sites from Facebook to Digg are graded in four areas – Customer Communication, Brand Exposure, Traffic to your Site and SEO value.

Read this Guide. Print a copy for yourself. Use it to impress your colleagues...and your bosses. Best for the weekend.

1 comment:

S. Reeves said...

I'm in the "Paid & Absent" column. Yikes to me, but thanks to my clients for keeping us busy.

Last summer I was "Present" but slow with work.

Thanks for this NEW version of a great chart.