Saturday, May 21, 2011

A Tootsie Pop® Role in AMA Deliberations? Try the Banana. No, the Mango!

I didn’t realize: Tootsie Pops come in Wild Mango Berry. The AMAHouston Communications Committee* is sitting around this morning in the Savage conference room, sucking on candy…particularly the headlined Tootsie Pop.

Given our “business” focus today, the fact that some of the confections come from a company called Tootsie Roll Industries is reassuring to those of us who grew up to be captains (or maybe just sergeants) of industry, too.

The source of dentists’ profitability since 1896, you may (or may not) be old enough to remember original Dots and Charms. Or Sugar Daddies – that one drove our parents nuts ‘cause the chewy caramel thing could pull a filling out of your mouth just by taking off its bright yellow wrapper.

There were Tootsie Rolls themselves, naturally (boyhood sniggers continue to this day). Years ago though, the jewels in Tootsie’s crown were the Pops:

What goes into the world’s number #1-selling candy-filled lollipop? Start with a chewy, Tootsie Roll center; cover it with a delicious, hard candy coating; and you’ve got a simple, delicious treat, a Tootsie original that was the first lollipop providing an embedded candy “prize.” And at only 60 calories per fat-free pop, it’s the perfect guilt-free, sweet tooth-pleasing treat that everyone can enjoy.

Like the website says, that chocolaty center was and still is yummy. In my schooldays, the flavors were standard: Orange, Cherry, Grape, Raspberry…and Chocolate, the double whammy of the line-up. Sometime after I stopped being a customer, Tootsie Roll added a “…new sixth flavor that alternates among Pomegranate, Banana, and now Green Apple” but this website bit is misleading because over three or four decades, there were plenty of different flavors added and subtracted from the line-up. (An easy start on Tootsie Pop lore is Wikipedia.)

Like any modern CPG outfit, Tootsie Roll keeps on changing its line-up. Recently I’d heard there’s a Peanut Butter Tootsie Pop – that turns out to be wrong. Tara Johnson told me this morning that there’s a Caramel Pop, which I discover is a “Limited Edition.” I’d like to try one of those.

In the mixed bags on the conference table this morning were also some of the Banana sort plus these bright orange-and-purple Pops titled Wild Mango Berry. It turns out this one’s part of the company’s “Wild” series…currently with five flavors.

I like Mango. It’s amazing what you can learn from a dedicated group of professionals.

*This subset of AMAHouston volunteers must not remain nameless: Marketing Communications VP Johnson I’ve already mentioned. Also out for the workshop this morning were Jen Pearsall, Michelle LeBlanc, Robin Tooms, Tillie Nutter, Tom Richardson, Allyson Bandy, Amy Dionne, Erika WatersShanthi Subramanian, Jared Houser…and me. Now somebody please pass the Whoppers.

1 comment:

Richard Laurence Baron said...

Got a couple of caramel Tootsie Pops tonight, thanks to event-sponsoring HCCS:

'Preciate it!