Right here in this post, I’m going to wrap the flagging economy around my cheap-assed habits. Friends and acquaintances like John Reeves and Amy Puchot have been chiding my taste for inexpensive wines for years.Possibly they have used the term, cheap plonk. The tonier sort would refer to Rumpole’s Chateau Thames Embankment, from the eponymous BBC television series. I prefer you consider it a quest.
That’s it – a quest. Not for the Holy Grail but what might be sipped out of it. I seek nothing less than a great wine for as little lolly as possible. That’s not too much to ask, is it? Especially in these parlous times.
Now it just so happens that Burton Tansky is the president and CEO of Neiman Marcus. This knowledgeable expert was quoted in a recent AP article, saying: “The fashionista is now a recessionista.” (If you’re going to cite a retail source, you can hardly do better than that.) That same article mentions a number of well- or very-well-off people who are…downsizing…their displays of wealth.
Of course that’s not Richard – not wealthy, me. Hardly. I simply feel that drinkable wines don’t have to cost an arm and a leg (like, say, a gallon of gas). Believe me, I’ve done that and been there. Spent the bucks. Traveled to wine tastings in Minneapolis, Chicago, Houston, Austin, Dallas. Had the cellar though that was back in Minnesota days when our house actually had a cellar. No more, no more.
Today I can truthfully announce I have not only achieved Tansky’s “recessionista” label. I have found the wine. For $6.50 you can buy a bottle of 2007 Estación Cabernet Sauvignon, from the Colchagua Valley of Chile, at Phoenicia on Westheimer. It is good, good wine – deeply luscious, deeply red and – at 14.3% alcohol – potent enough to make you feel quite excellent after a couple of glasses. $6.50 not including tax.
Along with this high-octane grape juice comes a fine website. You might enjoy visiting it because few of us really keep our eyes on what’s happening Web-wise in the Mercosur, of which Chile is an associate member. (Though in fact, the website is so polished – especially the English version – I wonder where it was created and programmed.) Nevertheless, Vina y Bodega Estampa SA spins a fine yarn.
The Estación brand identity is based Colchagua Station on the Ferrocarril de Palmilla train route, which was built in several segments over more than 50 years. It seems that the 1890 estación (¿Spanish for “station,” si?) borders the vineyards, although it looks abandoned in the website photo.
Every great brand benefits from a great story and Chilean wines have had a strong, inexpensive US market presence for years. Maybe it’s no big surprise that this Recessionista Cab has come along just in time for our slump.
