Talking about labels (see below if you missed the Del Monte® post), this one on the right came home attached to a pineapple. I eyeballed it because it’s so well-designed. The color scheme is vivid and says “fresh.” In fact, it led me to an equally excellent website.Bievenidos a Piña Rica. Here’s a group of Mexican pineapple growers in Veracruz state, south of where I hunt white wing doves. According to the site, 100 haciendas grow 400 tons of pineapples a month, year ‘round. The company says it’s an equally strong supporter of job creation in that part of Mexico, which is badly needed.
Family-owned Ganaflor in Alajuela, Costa Rica sells under an older “Piña Rica” label. It has an equally strong social conscience but…less evolved…brand graphics. It’s clear from the two companies’ labels that there’s some kind of connection – I’m just not certain what that connection is.
Take a break. Read all about Piña Rica in Mexico and you’ll see how the company has adapted a comprehensive brand strategy, from packaging – five to eight pineapples per box, depending on the size of the fruit, 75 boxes per pallet FOB Veracruz – to labeling to importing. Then buy a pineapple: Fresh fruit is good for you.
