Interested in guerrilla marketing? The recent ish of Marketing News features staff writer Elizabeth A Sullivan’s take, “Guerrillas in the mist” – about how this kind of thing is “made for tough times.” It’s a nice article. It doesn’t describe guerrilla marketing.If you haven’t seen the T-Mobile Dance activity yet, look here on YouTube. It’s how T-Mobile in the UK puts its “Life’s For Sharing” brand to work
Brittany on Blog.DOmedia.com already brought the word: Kudos to T-Mobile, and agency Saatchi & Saatchi, for giving us something to laugh at and talk about . . . which was probably the point. I also love that they thought outside the silos…and instead focused on building a connection between the experience and the brand, using all the relevant tools at their disposal.
That’s guerrilla marketing.
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