Beer Summit

Like news features from a celebrity funeral that report what attendees were wearing, it’s been a fascinating week on the beer front – but not so much for advertisers (as far as I know).

The New York Times printed, “Barack Obama, the first black US president, said it was a ‘friendly, thoughtful’ conversation over beer at the White House with prominent Harvard scholar Henry Louis Gates, who is black, and police Sergeant James Crowley, who is white.” Is there anybody that doesn’t know about this?

The New York Post, among others, reported, “Obama sipped Bud Light served in a frosty mug, sitting in a white shirt with his jacket off. Crowley, in a dark suit and tie, drank a Blue Moon, a Colorado-brewed, Belgian-style wheat beer served with lemon. Gates, who was also in a dark suit, drank a Sam Adams Light. Biden, in a white shirt, sipped a non-alcoholic beer.”

Don’t read much into those brands – sometimes, a cigar is just a cigar. Still, there’s been much chat about which beers should actually have been served – mainly opinionaters demanding American-made brewskis (and I suspect was a timing issue).

Me? I only suggest, on this summer Saturday morning, that one brewery alone should have been tapped to supply the beer for this important DC meet-up: Summit Brewing, St. Paul, MN.

Let the brand fit the occasion, I say! And maybe Minneapolis-based Rotor Design would create a nice poster (like this one) for the President’s next brew-chew. Golly – look at the clock. It’s time for a cold one. See ya!