Signalwriter

I make online marketing programs, branding, advertising and copy for clients like corporate communications departments, ad agencies and graphic design firms. This blog is the place for marketing and ad ideas, jokes and stories. It’s where I hone my copywriting skills and practice brevity (not always successfully). When you leave a comment, that’s good. Be good!

Wednesday, December 21, 2011

Candle Hats and Christmases: Season’s Greetings from Signalwrite Marketing.

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In most self-portraits it is the face that dominates: Cezanne is a pair of eyes swimming in brushstrokes, Van Gogh stares out of a halo of...
3 comments:
Sunday, December 18, 2011

See Christmas Ads. Buy Christmas Ornaments. May the Force Be with You.

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Doing some mild holiday shopping, I note that the Hallmark Star Wars Christmas Ornament Collection for 2011 includes a Darth Vader in Lego ...
Friday, December 16, 2011

Old-Time Charm at Christmas? Leave Out Radios, Telephones and Billboards.

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Some of you may have noticed that Signalwrite Marketing sent out old-time, small-town Christmas scenes this year. There were several differe...
Monday, December 05, 2011

Maker’s Mark® – the Bourbon in the Red (Trade) Dress – Still Defending the Wax.

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Trade dress – a product or product package’s non-functional physical details and design identifies the product's source and sets it apa...
Thursday, December 01, 2011

At Farmers® University, We All Know Prof Burke. Don’t We? Then Who’s Prof Allen?

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An RPA press release announced last March that Farmers Insurance was going to launch five new TV spots and eight new print ads to build o...
1 comment:
Monday, November 28, 2011

A Meme of Your Own: Ban Corporate Tentacles? Octopi Wall Street, etc.?

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Octoponder this: just how many people want a piece of the “Occupy Wall Street” brand? Would-be leaders for a movement that continues to say ...
Sunday, November 27, 2011

Thinking Truffle Advertising in 2012? I Bet 248 Million Turkeys You Won’t See Any.

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Having just finished off more turkey-and-dressing leftovers, a look ahead to the hot food trends of 2012 is worth a post. Trendy foods that ...
Thursday, November 24, 2011

Baron Turkeys! A Powerful Thanksgiving Idea Whose Time Has Come.

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Here’s a great big Happy Thanksgiving wish to all of you…and specially to Jim and Ann Baron of Thatched House Farm, Dutton, Warrington , Ch...
Tuesday, November 15, 2011

It’s Catalog Season and e-Commerce Has Slowed It Down Not At All.

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They come from everywhere, addressed to Barbara Nytes-Baron , as well as B Nytes Barton, Ms Barbara Baron and virtually every other combinat...
2 comments:
Friday, November 11, 2011

Paul Baron’s First Letter to His Son, 1945: A Veterans Day Post.

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In April, 1945, S/Sgt Paul Hirsch Baron deployed to the Marianas with the 501st Bomb Group, US Army Air Force. I have eight letters he wro...
6 comments:
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About Me

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Richard Laurence Baron
I'm an "ad guy," a marcomm award-winner specializing in complex, business-to-business products and services. I create and write programs for clients worldwide - from energy to healthcare to weapon systems. If it smells bad, weighs a ton or is hard to pronounce, I'm the lad you want on your side. Though I’m a multiple winner of awards from the Business Marketing Association, the American Marketing Association, and the Direct Marketing Association, I’m not conceited. My life goal is…amiability.
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