Showing posts with label GM. Show all posts
Showing posts with label GM. Show all posts

Tuesday, July 12, 2011

Let There be a Sonic in Sonic’s Future and Vice-Versa: A Made-in-Detroit Promo Dream.


The upcoming new Chevrolet Sonic is the only real subcompact that’s being built in America – says so right here in The New York Times…the first since the Chevette back when Gerald Ford was President. Including “destination charges,” the 2012 Sonic will start around $14K with the most standard safety equipment in the sub-compact class, according to General Motors.

So attention, GM: What could be better than putting the new car together with America’s Drive-In: Sonic® restaurants. Look – it’s America’s largest chain of drive-in restaurants, more than 3,500 of them in 43 states. It touts that some 3 million customers eat at its stores every day. And it has a powerful local base of franchisers to support all kinds of coop initiatives with Chevy dealers and fan clubs.

(I am kinda partial to the new Baja Dog myself right now – not that I’m busting my South Beach Diet for ‘em.)

Shucks, it’s even got the old “…hot dogs…and Chevrolet” jingle ready-to-serve. Remember, you heard it from Signalwriter first. So I hope to receive a new Chevy Sonic – the hatchback, I think; or a year’s worth of free eating at America’s Drive-In. Or both.