Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts

Thursday, August 11, 2011

Wichita Ale Tales: The Brewer Polishes Old Snortin' Norton.


In Wichita, Kansas, Dan Norton is the Head Brewer at River City Brewing Company. We've been stopping here every time Barbara and I drive to Minnesota...for years. This time, though, Maria (our server) offered something different: Old Snortin' Norton, a beer created by the brewer to celebrate his 1,000th beer. It is...fine. Said the same in an email to Norton; asked for details. And you know, sometimes you just can't beat other people's stories. Here's at least three – from the brewer's mouth.

Thank you for the nice comments on my 1,000th batch. A lot of times for commemorative brews, I’ll brew something very big, add some crazy ingredients, age it in some kind of barrel with tons of dry hops, push the limits a little.

I have been researching my family history quite a bit this year, and I thought for my 1,000th batch that I’d keep it simple with a straightforward style, but a style that is “all there” when it comes to flavor. My grandpa Bob taught me how to homebrew when I was 18 and stumbled upon his batch of Pale Ale that he brewed in the basement fridge.

Grandpa Bob was a strong-willed, some say stubborn guy that loved his family and grandkids very much! He was an engineer for the Grand Trunk Railroad in Battle Creek, Michigan, and was known at every bar that was on his route home from work, as Old Snortin’ Norton, or sometimes “Snort” for short. He was also on the USS Reid in Pearl Harbor, and when you look at records online of who was on that ship, it lists the crew with a column for nicknames. Sure enough, it says Snortin’ Norton next to my grandpa!

I never got to sit at a brewery with Old Snortin’ since he passed when I was 20, so I wanted to honor him with this beer, and every glass I drink of it, I raise it up for my grandpa!

Since we all hail from England, I decided on an English Old Ale. My version is on the dark end of the spectrum for this style, but within range. The 7.7% alcohol Is also towards the top range, but that’s what I wanted. I used Maris Otter as my base malt for this beer, which adds a little more grainy-biscuit flavor and a little more body than our standard 2-row Pale Malt.  Some Caramel 80, a mid-range Caramel malt adds a little toasted toffee-like flavor, Chocolate Malt and Black Malt add to the complexity by adding their dark color and sweet roast flavor.

But hold it to the light and the deep amber color of the Caramel malt will shine a nice garnet color. East Kent Goldings, and Fuggle Hops add their spicy English Hop character, then I fermented with a English yeast strain, which adds that signature flavor. All in all, I think it turned out really good. It will age nicely, so I am stowing two kegs away for a rainy day, possibly for our 18th Anniversary Party (which is a can’t-miss event!)

If you and your wife were to only have one day a year to stop into the brewery the first Saturday in March would be it!  We pull out all the stops and release some really nice beers that day.  Plus, they are all $2.50, you can't beat that!

Cheers to you and your exploration of good beer, Richard.

Companies, brands, products (such as RCBC's handmade beers) – they're all burnished by good stories. Big-time thanks, Dan Norton, for sharing these. The photo of the brew pub (top) is from the Wichita Library, thanks very much. In the smaller photo, the glass on the right contained the Old Snortin' Norton. Barbara's Emerald City Stout – same brewer – is on the left.

Tuesday, April 12, 2011

Spring Break in New Jersey #4: In Which James V Lafferty Invents Happiness.


Sometimes location is not enough so the conscientious land promoter or real estate developer needs something extra. Back in 1937, an 18-foot-tall statue of Paul Bunyan appeared in Bemidji. The statue was built to promote a carnival. This being Minnesota, contractor Cyril Dickinson didnt think anything unusual about the assignment.

About 40 years before this, Henry Flagler began building an entire railroad, the Florida East Coast Railway, to bring people from the urban East down to Florida, where he was developing resorts and communities all along the states Atlantic shore. The FECRR is still in business (just not that of promoting real estate).

And in 1881 or so, most of the area south of Atlantic City was pretty much dune grass, bayberry bushes and scrub pine...not too appealing for someone wanting to sell vacation lots to serve the increasingly well-off middle classes of New York and New Jersey. This particular “someone” was James Vincent de Paul Lafferty, Jr:

...born in Philadelphia, Pa., in 1856 of prosperous Irish immigrant parents from Dublin, Ireland. Lafferty, who grew up to be an engineer and inventor, came into possession of a number of sandy lots in the South Atlantic City area. They were cut off from the frame houses and mule-drawn street cars of Atlantic City, by a deep tidal creek. Only at low tide could anyone make his way down to the sands of his properties.

Naturally, the idea he lit upon was to build a giant elephant. Wouldnt that be your first thought? According to the good people at LucytheElephant.org (“Lucy” being the giant elephant's name), Lafferty then:

...enlisted the aid of a Philadelphia architect named William Free to design this unusual structure he felt would attract visitors and property buyers to his holdings...Lafferty always claimed that before the work was finished the cost skyrocketed to $38,000.

The United States Patent Office thought this an outstandingly clever idea (and it was!) So the USPO granted Lafferty a 17-year patent giving him the exclusive right to make, use or sell animal-shaped buildings. Which he did at least two more times.

Lafferty could not create his way to real estate success – unlike Flagler, the elephants inventor died broke. But he left behind a happy-making piece of Americana in Margate, NJ, which has been preserved by people who love it...and its just as eye-popping as you think. Sayeth Lucy’s promo flyer:

...Climb up to the museum in her belly on a spiral staircase in her legs!

...View the ocean through her eyeballs!

...Get a spectacular 360° view from her howdah high in the sky!

...See out her posterior window, aka “the pane in her butt!” (Really.)

Everything you ever want to know about one of America's premier early advertising promotions is here. The story of Lucy's great paint job, by Alpine Painting, is here. And consider this: Any real estate mogul can build a great Facebook page. It's not even in the same galaxy as your classic 65-foot elephant.