Friday, April 20, 2007

Lead Generation

So many clients ask about lead generation – have for years. This story confirms that Word-of-Mouth can help you find qualified prospects.

“Bless me Father, for I have sinned. I have been with a loose girl.”

The priest asks, “Is that you, little Johnny Parisi?”

“Yes, Father, it is.”

“And who was the girl you were with?” Johnny says, “I can't tell you, Father, I don't want to ruin her reputation.”

“Well, Johnny, I'm sure to find out her name sooner or later, so you may as well tell me now. Was it Tina Minetti?”

“I cannot say Father,” says Johnny.

“Was it Teresa Volpe?”

“I'll never tell.”

“Was it Nina Capelli?”

“I'm sorry Father, but I cannot name her.”

“Was it Cathy Piriano?” Johnny answers firmly, “My lips are sealed.”

“Was it Rosa Di Angelo, then?”

“Please, Father, I cannot tell you.”

The priest sighs in frustration. “You're very tight lipped, Johnny Parisi, and I admire that. But you’ve sinned and have to atone. You cannot be an altar boy now for four months. Now you go and behave yourself.”

Johnny walks back to his pew and his friend Nino slides over and whispers, “What'd you get?”

“Four months vacation and five good leads.”

Thanks for this “Italian Boy’s Confession” to Leigh Lerner from Montreal. And a great weekend to you all.

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