Wednesday, January 21, 2009

Hershey’s® Placement

Did you mark the appearance of a Hershey’s chocolate bar in this morning’s Hi and Lois® comic panels? When America’s largest – and most iconic – manufacturer of chocolate bars shows up in a comic strip, artist Chance Browne makes it charmingly ordinary. (The cartoon is 55 years old after all.)

It drew my attention to the Hershey’s® stock price. It’s playing today at about $33.45, having performed quite a bit better over the past 12 months than most oilfield service company stocks. The chocolate company’s much more stable. As a symbol of hope and normalcy, of Hiram Flagston and his job at Foofram Industries, maybe the Hershey’s bar is unintentionally…perfect.

© 2009, King Features Syndicate, Inc.

No comments: