Thursday, January 22, 2009

Open Sky

There’s no lack of bidness advice, good and bad, these days. Still, a new White Paper offers 10 chatty but blessedly brief tips to help beat the economy. It’s yours free from Geraint Holliman, a former colleague of mine in Dialogue International and long-time MD of UK ad agency Open Sky.

The short pepper-upper is a fine antidote against our current days of doom and gloom. My favorite:

Stop listening to the news. Of course we must always be aware of the global economic conditions but the media thrive on headlines and, currently, bad news is good news for the media. Bad news begets bad news: it’s a vicious circle. However, none of your businesses have gone bad overnight have they? They didn’t become bad value or inappropriate value propositions just because a few banks got greedy did they? Have confidence in your brand and what it delivers. So, only turn the news on 10 minutes into bulletins so you can avoid all the doom and gloom and go straight to the ‘puppy rescued from well’ story – you’ll feel better for it.

Trish Cunningham, Manager of Business Development at Brookwoods Group here in Houston, spoke to the same issue this week on LinkedIn: This brings to mind a great quote: “The only thing we have to fear is fear itself.” FDR - this still rings true today and quite frankly I believe people have had enough fear tactics to last a few lifetimes.

When things are closing in around you, it doesn’t hurt to have some…guidelines…to post by the computer. Try Open Sky’s White Paper on for size.

2 comments:

S. Reeves said...

:^) thank you

Richard Laurence Baron said...

It's always a comfort to have this kind of thing in writing, Susan.