Step 1. Take Kellogg’s classic 50-year-old version of “Sweetheart of the Corn” (above), complete with white gloves – I think they’re channeling Peyton Place without the lust.
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Unfortunately, mix these elements together and you get another bland ad.
One food blogger said back in May, the sweetening tries to makes the corn flakes “slightly less damn boring.” I don’t think the Kellogg’s advertising agency is going to change that product review very much.
According to a PR release issued by Kellogg’s: The market for honey-sweetened products is expanding among the adult population in the United States. In fact, last year the category grew by 7.5 percent. New Kellogg’s Corn Flakes with a Touch of Honey provides that subtle taste of natural honey people want.
I suggest it’s way too subtle for the category: The product is stuck between corn flakes and frosted flakes. Maybe the ad is targeted at consumers who didn’t find Kellogg’s Corn Flakes lackluster four or five decades ago. Really, I wish Kellogg’s had tried a little harder with this one. Why launch an extension of a powerful brand with so little fanfare?
1958 ad visual courtesy of PZR Services with thanks.
1 comment:
I looks like her right hand has turned into some kind of Stephen King movie extension.
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