Saturday, September 26, 2009

Asked and Answered: Blausen Medical Closes the Loop.

Is a couple of billboard executions all it takes? Apparently so. Three weeks or so back, Signalwriter asked:

Coming to the AMA Healthcare SIG event, [Bruce] Blausen and [Mike] Hensgen have a slightly different challenge. Can they envision (and communicate to SIG attendees) how an institution might combine its use of the Human Atlas with its hospital-wide iPhone platform – and then market the combination to its stakeholders?

The SIG event went off yesterday (at the Houston Zoo, thank you very much) with more than a hundred healthcare marketing professionals in the audience. During this extensive, five-speaker seminar, Bruce Blausen answered the question I posed above. The key to his presentation, “Driving Business with Mobile Apps,” was identifying what today’s most effective patient education tool is, in his view: narrated animation on a mobile phone platform.

Then, for the close of his talk, he created and displayed a quartet of speculative billboards (two shown here) that tie “Human Atlas” mobile app and iPhone into single, brand-oriented messages on behalf of prospective hospital users.

That famous “picture worth a thousand words” thing can hardly be demonstrated more clearly than these boards: the answers to my questions, at least. Well done, Blausen.

Concepts courtesy of Blausen Medical. Some elements may be properties of stock photo houses – all rights reserved to element owners.

1 comment:

Susan @ Use Your Bean said...

I get it. Thanks.