Tuesday, February 16, 2010

AMAHouston Wants You: Seriously Fun Healthcare Marketing Seminar.

Smell the coffee, taste the bagels. Hear how outstanding marketing campaigns are planned. And see great creative in action at AMAHouston’s Healthcare SIG winter seminar.

Coming Friday, February 26, to the Houston Technology Center: “Outside-the-Box: Creative Healthcare Marketing.” It starts at 7.30AM and you can register by clicking here.

Three presenters promise a how-to morning. Partha Krishnamurthy is the Director of Institute for Healthcare Marketing at the University of Houston; he’s going to set the stage by addressing the metrics challenges.

Next: MD Anderson’s Associate Director of Marketing, Cara Zorzi. She will lay out the best-ever Texas medical campaign, “Making Cancer History” (there’s a late example, top).

Batting clean-up will be Steve McKee, President of McKee Wallwork Cleveland from Albuquerque. He’ll present the vivid work done for Presbyterian Healthcare Services in New Mexico. (That’s the second outdoor execution above).

You may be familiar with Zorzi and McKee; a review of McKee’s latest book, BTW, appears below.

They are all public figures who are strong standard-bearers for breakthrough creative. At this event, you can learn how creative expressions of marketing messages affect a brand. You can learn how to use such campaigns to generate higher levels of brand awareness, patient traffic, employee involvement and community recognition.

Karen Kershner, principal and founder of Communications Plus (excellent fun website, too), is the moderator. But come for more than the…moderation. Come for the excitement.

Be one of those elite early risers. Come down to the excellent venue (the Houston Technology Center, 401 Pierce Street 77002). Click here for the map – the “committee” will have the coffee and bagels waiting for you.

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