Monday, November 22, 2010

Tricon Precast Gets a “Fighting Grade” Website from Barrett-Wehlmann.

When you pay any attention to it at all, it seems like “bricks and mortar” – the old infrastructure stuff. Precast concrete is nowhere compared to, say, tablet computers and social networks, or sex-appealing wind turbines.

In the NAICS 327390 world of “Other Concrete Product Manufacturing,” it’s an industry that makes its living manufacturing concrete products like barriers and bridges, sound walls and traffic dividers.

Except when highway construction interrupts your commute, though it is effectively invisible.

It’s no invisible business for Tricon Precast or for its web agency, Barrett-Wehlmann. Tricon Precast actively participates in precast concrete products. Its end-users are mainly infrastructure people, from state highway commissioners and roadway engineers to contractors of all sizes.

Whether the economy is hot or cold; whether civil engineering projects are shovel-ready or on hold, Tricon Precast works with professionals all over the region. Tricon Precast is rather like the man behind the man behind the gun and, as a result, its business is far more about technically rich information than brand presence.

That’s how Barrett-Wehlmann created the new fighting grade website for Tricon Precast. “Fighting grade” is a term not much used these days; but a few years back, it aptly described the roll-up-your-sleeves world of products and services whose benefits far outweighed the need for hype…quality-conscious and price-conscientious.

It ain’t fancy, this new website; it is tremendously functional. Barrett-Wehlmann principal Darrell Wehlmann, who’s also responsible for the SEO on this site, names the website attributes:

…in-depth information about its products and services...clear communication about the benefits of its precast concrete solutions….rich with content, technical data and downloads…easy to navigate and use.

On this project, James Grantham is the Creative Director; Carl Glatzel is the designer. Artist Mike Guillory created the 1950s-style illustrations on the HOME page, an excellent touch. And I wrote the copy – I’m always grateful to Barrett-Wehlmann for involving me in clients and projects that are just different enough from the everyday to be completely involving.

In Henry V, Shakespeare described what I take the Tricon Precast site to represent: “We are but warriors for the working-day.”

Thanks to clients B-W and Tricon Precast, I got to be this kind of warrior myself.

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