The upcoming new Chevrolet Sonic is the only real subcompact that’s being built in America – says so right here in The New York Times…the first since the Chevette back when Gerald Ford was President. Including “destination charges,” the 2012 Sonic will start around $14K with the most standard safety equipment in the sub-compact class, according to General Motors.
So attention, GM: What could be better than putting the new car together with America ’s Drive-In: Sonic® restaurants. Look – it’s America ’s largest chain of drive-in restaurants, more than 3,500 of them in 43 states. It touts that some 3 million customers eat at its stores every day. And it has a powerful local base of franchisers to support all kinds of coop initiatives with Chevy dealers and fan clubs.
(I am kinda partial to the new Baja Dog myself right now – not that I’m busting my South Beach Diet for ‘em.)
Shucks, it’s even got the old “…hot dogs…and Chevrolet” jingle ready-to-serve. Remember, you heard it from Signalwriter first. So I hope to receive a new Chevy Sonic – the hatchback, I think; or a year’s worth of free eating at America ’s Drive-In. Or both.
4 comments:
BTW, the photo of the bright shiny car comes from the Detroit Auto Show; Canopy.com is the source of the Sonic restaurant shot. I greatly appreciate the loan of these photos.
A most interesting - and worthy idea, RLB. Which probably means that GM - in their marketing genius role - won't do it.
I don't know, Mary Jo - both companies have been known to take advantage of promo opportunities large and small. this one could happen...
Thanks for introducing me to the concept of...the Baja Dog.
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