Tuesday, July 12, 2011

Let There be a Sonic in Sonic’s Future and Vice-Versa: A Made-in-Detroit Promo Dream.


The upcoming new Chevrolet Sonic is the only real subcompact that’s being built in America – says so right here in The New York Times…the first since the Chevette back when Gerald Ford was President. Including “destination charges,” the 2012 Sonic will start around $14K with the most standard safety equipment in the sub-compact class, according to General Motors.

So attention, GM: What could be better than putting the new car together with America’s Drive-In: Sonic® restaurants. Look – it’s America’s largest chain of drive-in restaurants, more than 3,500 of them in 43 states. It touts that some 3 million customers eat at its stores every day. And it has a powerful local base of franchisers to support all kinds of coop initiatives with Chevy dealers and fan clubs.

(I am kinda partial to the new Baja Dog myself right now – not that I’m busting my South Beach Diet for ‘em.)

Shucks, it’s even got the old “…hot dogs…and Chevrolet” jingle ready-to-serve. Remember, you heard it from Signalwriter first. So I hope to receive a new Chevy Sonic – the hatchback, I think; or a year’s worth of free eating at America’s Drive-In. Or both.

4 comments:

Richard Laurence Baron said...

BTW, the photo of the bright shiny car comes from the Detroit Auto Show; Canopy.com is the source of the Sonic restaurant shot. I greatly appreciate the loan of these photos.

Mary Jo Martin said...

A most interesting - and worthy idea, RLB. Which probably means that GM - in their marketing genius role - won't do it.

Richard Laurence Baron said...

I don't know, Mary Jo - both companies have been known to take advantage of promo opportunities large and small. this one could happen...

Greg Clock said...

Thanks for introducing me to the concept of...the Baja Dog.