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I’d give you the shirt off my back but first I want to blog about it. Then, after giving plenty of credit where it’s due, I’d like to wear it at least through the upcoming Houston version of winter. That’s because this is a sort of cold weather-weight Hawaiian shirt. I call it “Stockholm Syndrome.”
I had this made for me – really, I asked Barbara Nytes-Baron to make it for me because she can sew and I cannot. To start with, I’d wanted to get away from run-of-the-mill tropical prints. It’s a good thing I found this interesting fabric at Ikea…reminded me of lava lamps.
The not so good thing: It’s an upholstery fabric, which means it is quite a bit heavier than shirting. Still, Barbara had the sewing pattern and the patience – that’s how we came to invent this shout-it-out cold-weather camp shirt.
The fabric was created by a Swedish fabric designer, Cilla Ramnek. She’s said she doesn’t see any conflict between design, craft and art; but then, maybe she hasn’t found out yet what one of her fabrics has been turned into…not my own line of tropical wearables per se but an adventurous addition to the celebrated Baron collection of bold, bright tropical shirts. (I’m ready for my close-up, Mr DeMille.)
No brands were hurt during the production of this winter/tropical camp shirt. Eat your hearts out, Mad Gringo and Hilo Hattie.
And if designer Ramnek throws up her hands and swears off fabric art forever, well, I’m heartily sorry. This shirt IMO makes a statement and it is not “Attention – this guy needs taste replacement surgery stat!” Be sure to look for us on the runway in NYC next Fashion Week…La Guardia 31.
Shirt: “Stockholm Syndrome.” Fabric: Saralisa Collection. Designer: Cilla Ramnek. Pattern: Simplicity #3852. Crafter: Barbara Nytes-Baron.
Did IKEA really change its logo? Not as far as I can tell – can you? 
It’s weird, you know – talking about a Japanese logo one day, and stumbling across an apparent change to the IKEA logo type font that “erupted into controversy” – according to Houston Chronicle reporter Mary Tuma – the next.
Tuma poses an interview with Rice marketing prof Vikas Mittal: “…about ways companies can prevent brand blunders.” Mittal’s main point is that companies changing their logos really ought to consult with their customers first:
A typical redesign can take up to two years and cost $15 million to $20 million for a large company. Yet, there isn’t too much research done on how it affects their customers. Anything from size, typeface to color can trigger different associations…A lot of customers against this change see themselves connected to what IKEA represents – progressive, modern style. Changing the font jeopardizes all of those associations.
Fine except that it doesn’t appear IKEA changed the type font of its well-known logo. The company changed the typeface used in its catalogs, its corporate typeface, to Verdana from Futura.
Not logo change - body copy style change. Big diff – and virtually no difference at all, not in the grown-up world of life, the Universe and everything. It may be that some type designers and fans are strangely upset – one blog respondent said, “IKEA should change to Verdana. Futura is too good for IKEA, and they don’t really deserve to use it.”
There are several insightful explorations of the IKEA “font fiasco” online. Read the coverage provided by Jennifer Farley of Laughing Lion Design for a more complete review of what’s what. (The IKEA catalog cover images come from Brandacadabra’s Marius Ursache, who writes that “…as a designer, I feel betrayed.” Read his comments next.)
Gracious. I missed this minor outbreak of brand silliness amid the media’s far bigger reporting screw-up of the US Coast Guard’s Potomac River exercise yesterday. So, first, thanks to reporter Tuma for getting this “backlash” in front of me, even as I seriously question just how serious a problem IKEA really has.
Second, as even designer Ursache admits, “…this isn’t world hunger.” It’s not even worth a puff piece in the Chronicle. Ta for Saturday...
I’d give you the shirt off my back but first I want to blog about it. Then, after giving plenty of credit where it’s due, I’d like to wear it at least through the upcoming Houston version of winter. That’s because this is a sort of cold weather-weight Hawaiian shirt. I call it “Stockholm Syndrome.”
