They’re everywhere – celebrity endorsers for each of us and all of us. Now there’s a fresh Harris Interactive/AdWeek poll that says:…one in five Americans (21%) say they find athletes to be most persuasive when they endorse a product, followed by 18% who say TV or movie stars are most persuasive, 14% who say singers or musicians and 10% who say former political figures are most persuasive.
When it comes to how other celebrities rank in the category of least persuasive, almost one-quarter (23%) say TV or movie stars are least persuasive, while 14% say business leaders are least persuasive. Just 13% say when athletes endorse a product they find them least persuasive and 11% say singers or musicians are least persuasive.
It’s clear that the pollsters took no account of the “Trench Coat Factor.” TCF ramps up the cool quotient – even for McGruff the Crime Dog. You knew that. Best for Sunday…
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