Sunday, April 05, 2009

Bikers Branded

I revel in the knowledge that a brand I helped spring to life has received its most critical seal of approval: The client adopted it for cycling jerseys.

INEXS President Craig Davis, VP Hector Sepulveda and Marketing Executive Laura Kamrath are training for the 2009 BP MS 150 (180 miles, really, Houston to Austin). Adapting the corporate look for bikers’ wear is Terry Teutsch of Prism Design. IMO, it adds even more muscle to the brand.

Ride, INEXSians…Ride like the wind!

Watch the roads for the INEXS peloton: See Human-Powered Geoscience© in action.


S. Reeves said...

INEXS Rocks. Thanks for the post Richard. Terry may be the next designer at Bryant Park.

Karen Blanchard said...

Cool. Where can I get one? Or do I have to ride a bike for 150 miles?

Richard Laurence Baron said...

I guess I'm going to have to look on these "from afar" because I'm not getting on a bicycle for 150 miles. (Too late, too late!)