Oil is such a volatile issue in America
By mid-summer (June 29), CommodityOnline.com reported: According to Market Strategies’ E2 (Energy + Environment) Index, which measures consumer perceptions of the energy industry’s economic contribution to the US economy, environmental performance and credibility on environmental issues, the oil industry’s image has plummeted from a score of 40 in December 2009 to 30 in June 2010 – a 25 percent decline in six months.
The energy industry itself can be…deprecatory. Remember the ’84-’85 bumper sticker? “Lord, send us another oil boom – we promise not to screw it up next time.”
I have created marketing and advertising programs for the energy industry for quite a while now. I’ve branded in it, direct-mailed about it and built websites for its participating companies and corporations. Why, I’ve even written blog posts about it, like the crisis communications piece here. So I know that the need to market in the energy industry today has never been stronger...even during challenging times.
The amount of information about new opportunities, products and services in “energy” continues to grow overwhelmingly – that calls for marketing programs to focus attention efficiently, to find qualified prospects and long-term customers for everything from seismic interpretation software to the lubes for drill collars and tool joints operating under extreme conditions.
Marketing to the ‘patch means creating compelling arguments in favor of new technologies, or innovative ways to improve old ones, in old fields and new fields, from the wellhead to the refinery and way beyond. It means advocating for drilling permits when the Feds have a serious case of the slows, just like ATP Oil & Gas is doing now.
The energy industry powers the creation of American jobs, upstream and downstream. Whether it’s in recruitment or safety training or healthcare benefits, every one of these people demands and deserves effective communications, with social media leading the list of new-tech methods.
Here at year-end, Signalwriter is cheerleading. Thanks to my energy industry clients for the work this past year. Today oil closed at $91+ a barrel. I’m looking forward to what’s coming next.
PS: If you feel like you need a new bumper sticker, let me know and I’ll see what I can do...RLB.
Marketing to the ‘patch means creating compelling arguments in favor of new technologies, or innovative ways to improve old ones, in old fields and new fields, from the wellhead to the refinery and way beyond. It means advocating for drilling permits when the Feds have a serious case of the slows, just like ATP Oil & Gas is doing now.
The energy industry powers the creation of American jobs, upstream and downstream. Whether it’s in recruitment or safety training or healthcare benefits, every one of these people demands and deserves effective communications, with social media leading the list of new-tech methods.
Here at year-end, Signalwriter is cheerleading. Thanks to my energy industry clients for the work this past year. Today oil closed at $91+ a barrel. I’m looking forward to what’s coming next.
PS: If you feel like you need a new bumper sticker, let me know and I’ll see what I can do...RLB.
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