Monday, February 07, 2011

Amid Funny Super Bowl Commercials, WD-40 Reminds that Print Still Rocks.

Just a note sayin’ “Thanks” to Rob Paek for his Infotainment Empire post of the Hispanic WD-40 ad. I missed in when it appeared – I think last November; it also gained a highlight on the Making a Difference blog out of the UK.

It comes out of agency McCann Erickson in Puerto Rico. Art directors Jason Seda and Manuel Torres, and copywriter Juan Santiago, are credited; along with Say Cheese Studio for the photography (in Cerritos, CA – can that be right?).

So while we’re all squabbling or scoring the TV commercials from yesterday’s Super Bowl XLV – say, like McKee Wallwork Cleveland’s annual AdBowl – let’s not forget great print. Ta for the week ahead…

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