Friday, February 25, 2011

From Rome #4: Praying for Another Italian Import.

Herewith, the final post created for PAN in Rome. I re-post it today on Signalwriter because, you  know, we all need more beauty in our lives. The subject matter is much more natural in the Italian version.

Americans are even more aware of another Italian name – or at least a face: Elizabetta Canalis. She is currently George Clooney’s girlfriend* so there’s plenty of envy to cover both sides of the human race, male and female.

Why does this matter to advertising people? Because Ms Canalis is currently starring in ads and videos for fashion designer Roberto Cavalli – her second year in the lead role. Since Italian fashion gets as much marketing attention as Italian cars, the new Roberto Cavalli print campaign, photographed by Mert Alas and Marcus Piggott, has gained celebrity attention worldwide. (If there’s a fashion or gossip blog on the planet that hasn’t already posted about this, it must be in Iran.)

Americans slowly began to learn about this particular cutting-edge campaign from the London Daily Mail, where Italian designer Cavalli said, “For my new underwear collection I chose Elisabetta again, my ideal of a woman…she was perfect in enhancing the spirit of this advertising campaign!”

But we know more about Cavalli since he’s a major presence on a popular US TV program, “America’s Next Top Model,” on the Warner Bros./CBS broadcast network The CW. It is one more demonstration that there are no real borders between marketing, advertising, public relations and entertainment, at least in the consumer marketplace.

The photographs ain’t bad either.

*Are Clooney and Canalis together in a Fiat ad? Perhaps here. Photo of: Elizabetta Canalis © Mert Alas and Marcus Piggott for Roberto Cavalli – all rights reserved.

1 comment:

Richard Laurence Baron said...

Here's a thank-you shout to Greg Clock for catching editing errors. The eyes have it...