Old-Time Charm at Christmas? Leave Out Radios, Telephones and Billboards.

Some of you may have noticed that Signalwrite Marketing sent out old-time, small-town Christmas scenes this year. There were several different cards with paintings by a Wisconsin artist, Mary Singleton. Her artworks are “filled with details and vivid colors of everyday life in simpler times and friendly old fashioned places.” Yet at the same time, her website admits:

Mary Singleton's paintings bring us into an idealistic vision of the world...how it could be…

These visions are popular today. Many of us remember growing up in just such idyllic towns and villages. (Me? No – I’m a city boy. Barbara Nytes-Baron was born and raised in New Prague, MN; she enjoyed Christmases much like this one…but with newer-model cars.)

In the painting there are no billboards and no telephone wires: the “good old days.” Still, Singleton envisioned this scene somewhere around 1925 or 1926, judging by the cars and trucks on her Main Street.

By 1925 there were millions of radio receivers in American homes, according to one source. The modern world had already arrived – just not washed into small-town America yet.

By 1925, radio programs had already become inextricably connected to major American companies; the first radio ad appearing in 1922 costs $100 for ten minutes of air time. By ‘23, brands like Eveready Batteries were sponsoring radio variety shows.

America, in its first giant step down the road to the future, became a consumer society even though you can’t see it here in Singleton’s “After Choir Practice.” Mid-1920s, Americans spent $430 million on radio products which was real money in 1925.

Telephones? The beginning of social interconnection? No sign of them in this little town. But in 1925, the telephone was already 50 years old. There were 12 million phones in American homes and business – one-and-a-half million of these were the new-fangled dial models. (The “First Internet,” the telegraph, was even more embedded in the US.)

How about billboards? One of the best known billboard companies, Foster, began in 1898. Lamar in 1908. In the case of this wistful wintry town, though, it’s more likely drivers would have seen the outdoor boards on the highways outside of it. Burma-Shave’s famous outdoor campaign started in…1925.

You can’t escape the people who send you collections of “the way it used to be” photos and gags on the Internet these days. Yet embedded in the nostalgia of Singleton’s paintings is today’s America, waiting to spread itself nationwide…even in the forms of advertising and social media.

Charles Kettering, inventor of the electric starter for automobiles, said, “You can't have a better tomorrow if you are thinking about yesterday all the time.” Whatever’s next after YouTube corporate videos and company Facebook pages and interactive billboards, I say bring it.

Painting: “After Choir Practice,” 16x20 inches. Copyright © Mary Singleton 2002-2010.

Baron Turkeys! A Powerful Thanksgiving Idea Whose Time Has Come.

Here’s a great big Happy Thanksgiving wish to all of you…and specially to Jim and Ann Baron of Thatched House Farm, Dutton, Warrington, Cheshire. Which is not around here but 4,705 miles across the sea…as the turkey flies, so to speak.

They produce Baron Turkeys, the kind of thing one discovers surfing the web, searching for this year’s Thanksgiving blog topic. I hope that the Barons of Cheshire don’t mind a modest invasion of their privacy. I think it’s in a good cause.

First, let me point out that the UK mainly doesn’t appear to do Thanksgiving. Turkeys are a Christmas item over there. Baron Turkeys “…specialise in supplying turkey growers to be reared on for Christmas.” That is (as I understand it), the Barons don’t actually sell you oven-ready turkeys, but ones that you can raise yourself to full-fledged…uh…turkeyness and then take care to prepare it – yourself, again – for your feast.

I found Baron Turkeys on the off-chance, Internet-wise. Theirs is a functional website with just four pages; straight enough. Oh – and just two photos of the poults – the young domestic turkeys they offer for raising. The human touch is provided by a single paragraph on the HOME page:

Our business was founded in the '60s by Ted Baron, an experienced poultry farmer and continues in the family today being run by Jim and Ann Baron. The main delivery driver Peter has worked here for 26 years.

I wish I had discovered these Barons earlier, so that I could invite them to join us here in Texas for our family Thanksgiving. The finishing touch: I could have had some Baron Liberator Doppelbock shipped down here from Seattle.

Perhaps if I let them know about this post, though, they’ll send a few snaps over for an American (me) who shares a name if not an actual as-it-were family relationship. Now Barbara Nytes-Baron and I hope the UK Barons will have a great Holiday season. As well as the American Barons, Slaviks, Murphys, Eisenbergs, Bonds, Sabels, Musils, Hoffmans, Nyteses, Kaplans and Yonkas; our friends and colleagues near and far. Starting today.

NOTE OF FOOT: I’m trusting that the roadview photo of Thatched House Farm, from Geolocation.ws, is correct. Wouldn’t I feel like Mr Turkey my own self if I’d got it wrong?

Boston Delight #4: Harpoon Beer Makes “Local” Look Great, Wherever You’re From.

Howdy from Boston. Harpoon Brewery may not be a beer leviathan yet but it’s already part of a whale of a tale.  Despite the fact that locally brewed beer – craft beer – is trendy like crazy today, Boston has already had at least one great beer era with great brands now faded into a vague past. In the early 1900s, with a total of 31 breweries, Boston had the highest number of breweries per capita in the US. Twenty-four of them were located so close together (within a mile-and-a-half circle) that the fragrant aroma of slowly cooking grains, smoke from wood and coal, and horse sweat from the delivery wagons defined the neighborhood by smell alone.

Vienna Old Time Lager. Rockland Ale. Burkhardt’s Old Stock Porter and India Pale Ale, Elbana Irish Ale – all these brands and more suffered death by Volstead Act. They’re called “Boston’s Lost Breweries.”

What once was lost is now found: the new craft beers that have burgeoned across America. Today, when you think Boston beers, you’re probably imagining the makers of the many varieties of the Sam Adams brand. But I have to confess: I planned pretty carefully to visit the Harpoon Brewery, 306 Northern Avenue, Boston, MA. That this beer-ventureland is near the original, 94-year-old “No-Name” Restaurant on Fish Pier is icing on the crab cake (or a full growler of Harpoon Chocolate Stout, take your pick).

Before I go further, then, learning about Harpoon and unfiltered-label UFO beers and how they go to market started with Chris Derr, Harpoon’s Area Sales Manager for Texas and Louisiana. He introduced me to the Harpoon IPA in Houston last year; he made certain the visit to Harpoon in Boston had more planning to it than a glass or two in the tasting room. The Visitor Center (brilliant) is managed by Aaron Bishop and most of the tasting spiel was courtesy of Cassandra Tice – great time. Then Tice introduced me to Amanda Fakhreddine, who’s Harpoon’s Online Content Manager – between the two of them, they then toured me and Barbara Nytes-Baron through an exceptional brewery. Thank you right now to everyone there on Northern Avenue.

The brand, with Harpoon IPA and UFO Hefeweizen* beers leading the way, has become increasingly popular and increasingly available through a combination of social media marketing and distribution. (Classic advertising is rarely involved in locavore beer marketing because it’s wasteful of precious capital to target urban or even regional craft-drinking populations.)

Distribution is most important as the beers achieve new retail venues. Tom Pirko, president of food-and-beverage consultancy Bevmark was just quoted in a Convenience Store Decisions article proposing that craft beers give C-store owners (a huge market usually dominated by the national brewers) a chance to build a new profit center: “They are the future. There will be more of them, and they will be better. As time goes by, prices will modify so that they are a little bit more affordable. You’ll have great variety, with the category of beer once again becoming exciting. These are all good things.” I suspect Chris Derr was assigned here in Texas and Louisiana to grow the market for Harpoon products through more focused distribution efforts.

Whereas the role of online marketing – Amanda Fakhreddine’s assignment – is being even more strongly developed because Harpoon, like Great Divide (Denver) and St Arnold (Houston) and SweetWater (Atlanta), among others, recognize an absolute need to build and maintain community ties. Which means more tours, more events, more charitable participation, more Facebook and Twitter time on the local level.

Local. Local. Was it Rainier Beer that used to say it’s all about “the beer here?” So Boston’s Harpoon has successfully refocused on participating in and with its communities. Just like in the days of the now-lost German lager breweries, you create your products for what the neighbors want; and create a market for your neighbors. What more can I say than “Try these beers?”

*Of these, the Raspberry Hefeweizen is fresh and tasty - RLB.

I Heard the News Today Oh Boy: Graham Rust Died in Prague; World a Sadder Place.

Graham Rust, founder of the Czech advertising agency Rust, was a great teacher. I discovered this the first time we met. Lesson Number 1 was: Beer in Czech is pivo. Lesson Number 2: Dark in Czech is cerny. Then we just put ‘em together and we were all set to conquer Prague: Cerny pivo.

Sometime just after the fall of the Soviet Union (remember the Soviet Union?), Graham made his agency a member of Dialogue International. So in September of 1994, Barbara and I traveled to Prague for the first-ever Dialogue International managers’ meeting in a former Iron Curtain country. Graham and Jo Rust were our hosts then and on the visits that followed.

We ate a lot, learned how to say three more words in Czech and met wonderfully talented people. The best part of the trip was spending time with Graham and Jo; and staying friends with them for almost 20 years. Buried in a closet somewhere there are photographs of those early meetings. Not digitized. Trust me, though, Graham and I looked younger then. One of us had more hair.

My notes indicate that most of the old Dialogue gang came to Prague that year: Frits Slootweg and Charles de la Rochefoucauld, Jaakko Alanko, Timo Kivi, Gianfranco Vallana (yes, even then). It now seems amazing just how many have maintained their involvement with Dialogue. The managers tabled a next meeting scheduled for Marrakesh in favor of Paris for political reasons that sounds disturbingly contemporary.

Although a Short British Person, he had the heart of an NBA center and the smart of an ad giant. Graham’s death is sad. His life is way more fun. We had a lot of laughs and many great professional moments. Today, my sympathies and those of Barbara and Rachel go out to all the Rusts.

Graham once referred to me as a “Distinguished Friend” of Dialogue International. More important, I am thankful that Graham was a distinguished friend of mine.

Spring Break in New Jersey #2: Staying with Family, We Avoid Problems. Outstanding!

Thanks to Rachel Baron and Alison Bond, we’re able to take a complete pass on certain kinds of vacation challenges.

I’m talking about the challenges of having to stay in a bad motel. How do I know? I have researched the “10 Warning Signs of Motel Misery.” Let me list ‘em for you:

1. The free mint on the pillow starts moving when you come close to it.
2. The “complimentary” morning paper tells you that President Kennedy has died.
3. The bed’s Magic Fingers® vibration is supplied by a foot-powered bicycle pump.
4. You have to wait ‘til the guy next door is done with the towel so you can use it.
5. There is still some yellow tape on the doorway – the kind they put around nuclear accidents.
6. The pictures are artfully placed to cover up recent earthquake damage.
7. There’s a chalk outline in the bed when you pull back the covers.
8. You have to move the body in order to plug in your phone charger.
9. The only TV station you can get is a current events talk channel hosted by Eleanor Roosevelt.
10. The wake-up call comes courtesy of a great big guy with a shaved head.

Seriously, we’re looking forward to the visit – going to enjoy ourselves big time. Thank you in advance to everyone in North Bergen…

Spring Break in New Jersey #1: Of Death and Crocuses and Custom Truck Bodies.

You do know we’re taking a Spring Break, away from Houston, right? Last year it was a 10-day cruise to the Panama Canal. Remember that? For 2011, it’s off to a destination that is just as foreign: New Jersey.

We’ll be visiting Rachel Baron and Alison Bond in North Bergen, NJ. I realized I hadn’t posted you about this specifically. So when Rachel called to let me know that “…the crocuses were all dead,” I thought I better catch you up.

Look for Barbara Nytes-Baron and me just across the river in North Bergen in a couple weeks. We have been…alerted about the oddball weather in that part of the world in this time period. Alison mentioned that it could get up into the 70s – that’s Fahrenheit. I told ‘em, I thought that was pretty impressive but that as far as we were concerned, the 70s is so last week.

That’s when Rachel mentioned the crocuses. Planted in various parts of the outdoor realm of their house, they have apparently fallen victim to this afternoon’s hailstorm. Dead, dead, dead. “Hail storm?”

“We hardly ever get hail storms in April. Really,” Rachel answered.

I’ve done some research on North Bergen, I’m looking forward to immersing myself in the culture. I pointed out one discovery to the girls – all the elected officials (the Mayor and four City Commissioners) all have Italian-American last names: Sacco, Cabrera, Ferraro, Gargiulo, Pascual. It’ll be such a change for us, even if I’m doing Commissioners Cabrera and Pascual an injustice. Those could be Latino and Portuguese respectively.

Rachel pointed out, “They keep the streets clean, we keep voting for them.” Fair enough.

We’re genuinely looking forward to this and I will make every attempt to avoid embarrassing [1] the people who are opening their arms to us in hospitality and [2] Barbara.

Meantime, you’re probably wondering about the sign in the photo, the one that says “Highway Body Works?” I put North Bergen, NJ, through a Google Images search and this photo came up in third place. I thought it was appropriate for some mental reason, so mille grazie to the photographer, Vincenzo Aiosa.

Vincenzo – I’ll buy you a beer, meet me at the Italian bar around the corner from Rachel and Alison’s, okay? April 2 – it’s a date!

When the Consumer is an Individual, Travel Marketing Has More Moving Parts.

This Panama Canal cruise I’m taking, I never waited for Princess Cruises to market it to me. I reached out and selected the destination and the means of getting there.

Maybe it’s because I’m on the leading edge of the famous Baby Boomer generation. Or I’m one of the group that broadly wants to keep learning, connecting and engaging with the world. Maybe I’m an individual and not really part of a group at all (though I find this last bit hard to believe).

Nevertheless, taking the Princess cruise ship south and west to the Canal is a personal choice that’s years in the making. When I was growing up, the Panama Canal was heroic – in many ways it still is.

When President Jimmy Carter signed the 1977 treaty which agreed to return 60% of the Canal Zone to Panama two years later, I was against that action, not because Panamanians didn’t deserve to control their own territory but because the Canal was so much a part of my historical understanding of America’s manifest destiny. And after all, I wasn’t against it that much.

In the middle of that now-foggy set of events, in ’78, David McCullough published his superb study, The Path Between the Seas, about the creation of the Canal. I read it immediately and it’s been in my bookshelves ever since; I re-read it every couple of years: Such a very American story.

Traveling to the Panama Canal hasn’t been all that difficult in the past century. But mental barriers exist, or used to: Time, location, affordability. Mentally, the Canal has come more and more within my reach.

I’ve seen enough jungles. There’s a limit on the number of on-the-water adventures I want to have. But this event comes down to imagination. Pictures like those above, by Argentine photographer Edgardo Balduccio, mean far more to me than eco-tourism (a merely trendy appeal).

Look closely at the date on the Miraflores Locks Control House…1913. It’s the year President Howard Taft said the Canal would be completed, the year that the US started paying Panama for its lease of the Canal.  MV Island Princess is really a time machine. One with a lot of very moving parts.

Photographs © Edgardo Balduccio, 2008. All rights reserved.

Stand by, Panama. I’m Wearing “Las Señoritas” on the Island Princess Cruise.

Last year, Bill Barrett of Barrett-Wehlmann and his wife took the same Panama Canal cruise, on the same ship, that we’re taking end of March. After talking with him and seeing some of his photos, the need for a new modest (fashion) statement seemed evident to me.

I needed to go far beyond the mundane cruisewear of yesteryear (such as displayed in the ad, bottom right). After all, some agency CD might want to create a more vivid advertising campaign for Princess. I want to be ready for my close-up, Mr DeMille.

I was aided and abetted again this time by the Amazing Seamstress Herself, my traveling companion, Barbara. I got to select the fabric and it was something of a struggle, you know how timid I am about colors and patterns.

Fortunately, the Folkorico section of the Alexander Henry Fabric Collection (gots to be a California company!) yielded “Las Señoritas” in the right summer-cruising weight. The colors have the kind of understated approach you all know I favor. And even though this collection has similar patterns with island girls and aloha girls, these are pale by comparison.

Alexander Henry is the self-proclaimed industry leader in cutting-edge, conversational print design. It’s quite clear that “he” created this particular pattern for someone who carries on a conversation at the top of his lungs. Like yours truly.

“Las Señoritas” isn’t the only loud shirt I’m packing but it’s the newest and I’d like to thank the Members of the Academy for not hiding their eyes in shame as I travel to and from the Canal in a few weeks. If advertising is life, then self-promotion is…me!

Pattern: Simplicity #3852. Crafter: Barbara Nytes-Baron    . Thanks and much more to Frank White the Photographer for the excellent photo (top). Older travel photo (bottom) published on CreativePro.com by Gene Gable, February 19, 2010.

Save the Wild Rice – for Thanksgiving 2009 at the Martins’ House.

Happy Thanksgiving. This year, we’ve accepted an invitation to spend the day with David and MaryJo Martin. While planning for this, it struck me that we never see much in the way of advertising for wild rice.

First of all, I suppose, is because it’s…wild. Second, it’s been a cottage industry. Ricing was a two-people-per-boat proposition – poler and knocker. The poler moved the canoe through the rice bed. The knocker bent the stems over and struck ‘em together, so the rice fell into the bottom of the canoe. Some kernels fell into the water to re-seed the rice beds.

That’s the way wild rice is still harvested on certain American Indian reservations – by hand, in boats. In 2001, Winona LaDuke of the White Earth Land Recovery Project wrote:

Wild rice or zizania palustris is actually a grass, sharing only some genetic strains with other rice crops internationally. That special nature is part of what drives its niche market and the millions of dollars now behind the industry. Over the past thirty years what the Creator gave to the Anishinaabeg has become a profit making enterprise for many others.

The $21 million wild rice business is largely dominated by just a few paddy rice firms. Their interest in genetic work on wild rice stems largely from their own economic interests, not environmental, humanitarian, or tribal interests.

Wild rice is Minnesota’s official state grain, with 4-6 million pounds produced annually. Minnesota is one of the world’s largest cultivated wild rice-growing states. But California is now tops in wild rice production. And there is marketing for wild rice: A California Wild Rice Advisory Board; a Minnesota Cultivated Wild Rice Council too. Together, they support the International Wild Rice Association. Visit the IWRA website and you’ll find some mighty nice recipes.

Today you won’t have click through. Barbara’s got her pretty-darn-famous wild rice dish ready to take to the Martins’ house for dinner – we’re looking forward to the get-together. The Barbara Nytes-Baron Genuine Minnesota Wild Rice Casserole recipe goes like this.

First, get some wild rice – we’d be glad if you purchased it from one of the tribal stores up north like the White Lake Ojibwe or Red Lake Nation. (“Cultivated wild rice” is an oxymoron.)

INGREDIENTS
1 cup wild rice
1 can chicken stock
½ cup dried fruit, hydrated in wine
¼ cup dried mushrooms, hydrated in wine
¼ cup chopped onions
¼ cup chopped black olives
¼ cup chopped celery
¼ cup chopped nuts
Butter or olive oil
Salt and pepper to taste

PREPARATIONS
Soak fruit and mushrooms
Sauté the onions, olives, celery and nuts in the butter or oil
Mix all in a 1-quart casserole
Bake with the turkey for 1 to 2 hours (usually at 325°F)
Stir during second hour, cover with foil

Rice should be cooked and liquid evaporated – add more liquid (wine, stock) if the rice needs to cook more. Serve hot. May your 2009 Thanksgiving holiday be blessed.

Making the “Winter Hawaiian” Shirt? Start with a Cilla Ramnek Fabric.

I’d give you the shirt off my back but first I want to blog about it. Then, after giving plenty of credit where it’s due, I’d like to wear it at least through the upcoming Houston version of winter. That’s because this is a sort of cold weather-weight Hawaiian shirt. I call it “Stockholm Syndrome.”

I had this made for me – really, I asked Barbara Nytes-Baron to make it for me because she can sew and I cannot. To start with, I’d wanted to get away from run-of-the-mill tropical prints. It’s a good thing I found this interesting fabric at Ikea…reminded me of lava lamps.

The not so good thing: It’s an upholstery fabric, which means it is quite a bit heavier than shirting. Still, Barbara had the sewing pattern and the patience – that’s how we came to invent this shout-it-out cold-weather camp shirt.

The fabric was created by a Swedish fabric designer, Cilla Ramnek. She’s said she doesn’t see any conflict between design, craft and art; but then, maybe she hasn’t found out yet what one of her fabrics has been turned into…not my own line of tropical wearables per se but an adventurous addition to the celebrated Baron collection of bold, bright tropical shirts. (I’m ready for my close-up, Mr DeMille.)

No brands were hurt during the production of this winter/tropical camp shirt. Eat your hearts out, Mad Gringo and Hilo Hattie.

And if designer Ramnek throws up her hands and swears off fabric art forever, well, I’m heartily sorry. This shirt IMO makes a statement and it is not “Attention – this guy needs taste replacement surgery stat!” Be sure to look for us on the runway in NYC next Fashion Week…La Guardia 31.

Shirt: “Stockholm Syndrome.” Fabric: Saralisa Collection. Designer: Cilla Ramnek. Pattern: Simplicity #3852. Crafter: Barbara Nytes-Baron.

Part 2: A 2009 Letscher Collage Made for Richard’s Big Surprise.

It was like opening a giant box of Cracker Jacks.You’ve seen the “jaw-dropping effect” in cartoons (like this Roger Rabbit), but hardly ever in real life. My case offers the most important visual concerning this big surprise; no one was at the McMurtrey Gallery to capture it with a camera.

You’ll have to imagine it. I go with Barbara Nytes-Baron to pick up the large new photo discussed in the previous post. While the new piece was being wrapped, Liz Ashabraner casually handed up this jewel of a collage – above – and Barbara says, “Happy birthday. Happy anniversary. Merry Christmas. Happy New Year.”

Barbara smiles this big. Liz smiles this big. The penny drops.

Barbara has not only purchased the Lance Letscher piece “Duck Walk” for me as a surprise; she’d been secretly planning it for months with Liz and gallery owner Roni McMurtrey. The conspirators dropped this excellent bombshell right on target.

My intrigue with Letscher’s work started because he’s a cut-up – of books. The Austin Chronicle described what the artist has been doing for years:

…poetic collages concocted from “found” papers – album covers, books, handwritten recipes, notes, and magazine clippings among them – which are meticulously cut and arranged into intriguing patterns and textures that open up worlds of thoughts and associations.

I have been admiring Letscher’s work for a long time. I examined his work repeatedly, not just here but in Galveston and Austin. I window-shopped his collages over and over again at McMurtrey Gallery, the artist’s Houston presenters since 2002. I wanted one of his pieces. Barbara got it for me. I do say my jaw dropped to the floor. And stayed there until I picked it and “Duck Walk” up and took everything back to Spring Branch.

Look closely at the piece and you'll see the illustrated yellow duckie walking on the bottom layer of board. Thank you: Roni, Liz and especially Barbara. How wonderful.

Part 1: New Doherty Photo Finds a Home in Spring Branch

We collect a photographer who combines art and science. It looks like a view from monochromatic kaleidoscope, but it’s a collaged photo…of an x-ray of…seeds. The artist, photographer Dornith Doherty, titled it “May.” (Barbara Nytes-Baron is in the middle here; art’s on your left and the photographer’s on your right.)

The piece did not arrive in our collection in the title month, the same May 2009 in which the photographer had her new show. We purchased it on a late spring evening at the McMurtrey Gallery, but did not bring it home until now. Which gave Barbara time to plan a bit of a surprise as well, for me. (You’ll be able to read about that in Part 2, ‘kay?)

Barbara has admired Doherty’s work for years – we have her “Apache Plume” in the living room; as you can see here, it’s completely different than “May.”

In fact, the entire “Archiving Eden” show demonstrates Doherty’s continual engagement not only with nature, but with technology too. The artist herself has written, “Eden” is a…photographic project that takes tiny forms of life – seeds – as its most basic subject.” And so it does: All the subjects of her new pieces come from the 500,000-seed storage vaults at the National Center for Genetic Resources Preservation in Fort Collins, CO. This is where the stuff of life (ag division) is kept safe, to preserve diversity; although a less involving website than that of the USDA/NGCRP would be difficult to discover.

The basic technique is x-ray photography – x-rays of bean sprouts, the seeds of ash trees and bananas and capers. While Doherty appears to focus narrowly on the tissue samples and the germinated seed varieties, viewers (like us) can’t ignore the technology she’s used to make art. She photographed the biological materials with the Center’s compact x-ray equipment and then aggregated those images into photos with singular images and collages.

We’re faced with (and charmed by) visions of literally seminal plant life moderated through Doherty’s “technoscopic vision.” An inch-long banana seed clone takes on a different meaning when it’s 15-by-15-inches square. Her pictures swirl about it in the printed spaces or collect in patterns in the middle of the photographic paper. It’s just odd to me that Wired magazine hasn’t featured Doherty for her convergences of life, art and technology.

Thanks to the artist and the McMurtrey Gallery for the chance to own a piece like “May.” Our new archival pigment photograph is not as big as “Apache Plume,” but measuring a yard square, it’s a whole lot larger than life.

PS: Watch of “Richard's wonderful surprise” coming in Part 2 of this story.

Happy Anniversary

Wedded 1977 and still going:
Barbara Nytes-Baron +
Richard Laurence Baron.
Thanks for all the laughs so far.
Much love...

Extra Fielder

In a 2007 Artist’s Statement, Garland Fielder said:

In my current work I continue to explore the relationship between anticipation and fulfillment. I have created installations that examine two-dimensional expectations and three-dimensional presentations. The viewer is challenged in surmising the orientation of the artwork, and thereby draws into question his/her own assumptions about reality at large. It is the act of interpretation that interests me and gives me hope.

Adding additional photos to the blog helps demonstrate the challenge Fielder highlights. (Maybe that’s one reason why he enjoyed doing the piece for our modest collection.) In these pix, you can see something of the stairwell’s curved walls…the cube is approximately 10 feet above the stair.

A bit of a challenge for us here as well: We can’t turn our old digital camera’s flash off, so the bright light washes out the fascinating/entertaining shadow lines formed by the cube frames.

New Fielder

We’ve just finished watching artist Garland Fielder install this commissioned piece here at the house – outstanding!

“Untitled 2009” is a 17-inch poplar cube, six colors of automotive lacquer clear-coated. Barbara Nytes-Baron selected the colors and the location: In the space above the stairwell between our first and second floors. See other examples of Fielder work here. Many thanks to the artist and to Anya Tish of the Anya Tish Gallery. More photos soon.

Montgomery Brewpub

On the trip back from Atlanta, it was simple enough to program an address into the Tom-Tom: 12 West Jefferson Street, Montgomery, AL. That GPS thingy took us directly to the door of the Montgomery Brewpub just in time for lunch – with beer.

I don’t want you to think that every time Barbara and I go on the road, we navigate by microbreweries and pubs. Nothing could be further from the truth*. (We actually load the Tom-Tom with the addresses of Starbucks stores – Atlanta and Newnan, GA; Montgomery and Mobile; Slidell, Covington and Baton Rouge, LA…and so on. It’s easy: There’s a mapping function on the Starbucks site.)

Actually, we end up depending on AAA TourBooks more often than not. How come? Well, most microbreweries and brewpubs would rather leverage their “fan base” to build repeat business, rather than use relatively expensive classic advertising. True, this’s a generalization. But word-of-mouth can pay off big over time. Outlasting passing fads is a huge deal; being in the AAA TourBook for Alabama for years does pay off.

The Montgomery Brewing Company opened in October, 1995, in a building right in the heart of the city’s old Central Business District. The structure itself was built in 1913 by the Gulf, Mobile & Ohio Railroad to store heavy equipment. We’re coming up on this pub’s 14th birthday…and it’s hung in there.

We’re glad we showed up because we got to try a rarity: “Velvet Elvis” is a dark lager created by brewer Jamie Ray to bridge the gap ‘til it’s time to produce the next batch of stout. Classically, schwarzbier is a medium-bodied, malt-accented dark brew, colored a deep brown, with a chewy texture and a firm, creamy, long-lasting head. That’s what the German Beer Institute says and I’m sticking with it. The Montgomery Brewpub version was real good and so was the food. The staff seemed a bit distracted but served us well.

Sometimes you’ve got to search out the product – it won’t come searching for you. I know, that’s not supposed to be advertising’s role. But so many marcom roles have already shifted over the past decade. With WOM, you can put your advertisements where your (fans’) mouths are. Earlier this week, ours were in central Alabama. Filled with “Velvet Elvis.”

*Why yes, we did stop in Abita Springs for dinner. Why do you ask? Thanks to AAA (again) for roadtripping aids.

Label Wonder

The last time I blogged about Del Monte (here), I wondered about the company’s departure from the salsa market. Today, I post to applaud the firm for a remarkably minor detail: How easy the product label comes off the container of Del Monte® Orchard Select® Apricot Halves...that is the label itself, jpeg-ed above.

Now according to a 2004 “Product Spotlight” on FoodProcessing.com:

The intention of packaged produce..like Orchard Select…is to provide premium quality fruit with year-round consistency and convenience for consumers, while extending Del Monte’s reach beyond the “center store.” The Orchard Select brand is…packed in glass and marketed in the chilled produce section. Orchard Select packaging and labels are designed to remind consumers of the days of home canning and the Del Monte heritage of top quality…

Which it did, especially the 24-ounce glass jar, which Barbara decided to recycle as a kitchen storage container. Why not? It’s neat. It comes with a secure top. And you can see through it.

Once Barbara served up the apricot halves in various tasty forms, she placed the empty Mason-type jar in the dishwasher. She had two objectives. One, get the jar clean. The other, help remove the attractive but now unnecessary Del Monte label.

Usually, consumer package labels cannot be removed without the Jaws of Life or a heated scalpel, whichever we don’t have available in the house. This time, Barbara removed jar from dishwasher, simply peeled the label off with gentle fingers, and presented the separated items as last night’s leading example of “making my life a lot easier.”

Digging into the depths of a consumer brand’s packaging (glass jars, label adhesives, that sort of thing) is mainly unproductive – this is a trade-secretive branch of the industry. So what we have is empirical demonstration of the cool, thoughtful and utterly unmessy Del Monte label removal scheme.

Some days, it’s the little things that matter. Thanks, Del Monte. And the apricots taste good, too.

“ORCHARD SELECT” is a trademark registered with the U.S. Patent and Trademark Office since October 31, 1995. For an extra-credit look inside the process of protecting a trademark, see the WIPO decision, “Del Monte Corporation v. David Crumpacker.” “DEL MONTE” is also a registered trademark. “JAWS OF LIFE” is a trademark of Hale Products Inc.

None Such®

The most immediate challenge, solved just hours ago? We couldn’t find mincemeat for a holiday pie. The neighborhood’s changed to the point where mincemeat can’t reliably be found.

Very traditional in our household for Thanksgiving, mincemeat pie – Barbara makes a good one. But it’s not generally the kind of thing advertised in the flyers, at least not that we noticed. I asked Barbara what brand she used; I couldn’t remember. But she did: Borden None Such “Classic Original” Mincemeat.

I went looking online; discovered a terrific post by “Pam” at the Nature Woman blog with more than I ever could have expected about the brand and the advertising. It’s the kind of work that’s normal on Signalwriter, but this time from someone else. I’m not going to duplicate it all. Pam wrote,

In the 1920’s...Merrell-Soule’s signature product was None Such Mince Meat for pies perfected by G Lewis Merrell and Oscar Soule at their small canning factory on West Fayette St [in Syracuse. NY] starting in 1868. When Merrell-Soule was sold to Borden Co in 1928 it was one of the largest manufacturers of powdered milk, mince meat and powdered lemon extract in the world.

The ad from around 1937 is just one of a number of photos appearing on Pam’s blog…the classic method of generating readership – a recipe right in the ad – is present and accounted for.

I found None Such products on the Eagle Family Foods website (Eagle being a spin-off of Borden’s now owned by JM Smucker Company) along with excellent recipes for everything from Apple Mince Pie to Zesty Chili.

“None Such” means a person or thing without equal; a paragon…one that is unequalled. It’s a great brand with a long history but I’m not certain that Eagle has ever really fulfilled the long-time goal of turning this holiday specialty into an everyday treat, at least not broadly.

Reading through comments on Nature Woman, it seems like the unavailability of mincemeat pie filling is a common complaint. We did finally find both ready-to-use and condensed versions at Kroger’s. Barbara’s finished with the baking. I’m not certain we’ll take the mincemeat pie with us when we go down to Sugar Land for Thanksgiving with Doug, Donna and Maddy Rose. We will be with the Texas part of the family on Thursday.

Rachel and Alison will be doing the holiday in New Jersey. Most of the Slaviks will be at Nancy and Roger’s in New Prague (though Lynn and Greg will be having the traditional feast with the Hrabe side of the family just a couple of blocks away to start with). The Eisenbergs are congregating mainly at Gerry and Irene’s in Chicago. It’ll be a full day with full stomachs; I am personally grateful for every blessing.

Best wish: May your 2008 Thanksgiving holiday be “none such.”

Thanks to Nature Woman for her great blog post.