PR Day

Okay, what does the wife of a public relations expert do when she has insomnia?She rolls over and says, "Tell me again, darling, just what is it that you do for a living?"

BusinessWire’s Melanie Brenneman is giving you the chance to come up with something more…exciting: The Houston Chapter of the Public Relations Society of America (PRSA) is throwing its annual professional development conference in a couple of weeks – September 14, in fact, at the Hyatt Regency Downtown. Called "Breaking New Ground: PR Tools for Changing Times," you can hear a great lineup of speakers, panelists and, yes, even media professionals. The day will focus on the most up-to-date PR tools available. (Check out www.prsahouston.org).

The headliner is one of today's experts on public relations management, James Arnold, APR, Fellow PRSA and founder of Arnold Consulting Group, Inc. He will host the exclusive Masters' Breakfast for senior-level practitioners (15+ years' experience) at 7:30AM and a keynote afternoon session. If you attend the Masters' Breakfast, you’ll have the opportunity for informal, one-on-one discussion about today's sharpest PR issues and strategy.

PR Day's luncheon will be "Proving PR Value" – a panel discussion moderated by Tony Wyllie, VP Communications for the Houston Texans. Other panelists for the luncheon include:

• Christine McGee, APR, VP Marketing, Weatherford International Ltd.
• Graham Painter, SVP Communications, Sterling Bank
• Steve Stuyck, VP Public Affairs, The University of Texas MD Anderson Cancer Center
• John E. "Ned" Walker, SVP Worldwide Corporate Communications, Continental Airlines.

Any questions? Call Melanie Brenneman at (713) 871-1900. She’ll hook you up. Got a better PR joke? Just send it on to Signalwriter for the ritual posting.