Tuesday, April 18, 2006

The Commons

Look at this building. This is “The Commons.” Actually, the John P. McGovern Texas Medical Center Commons at the Texas Medical Center (or TMC if you’re into acronyms).

Unless you work in the TMC, or been to The Commons, you probably don’t have a clue how to get there. Let me tell you: it ain’t easy. The Commons is on the TMC campus…and you can’t see it from any of the main streets.

Here is how you get to it. If you can’t figure it out from the “Take Three Simple Steps to Our Door” arrangement, plug The Commons’ address into Mapquest: 6550 Bertner, Houston, TX 77030.

Why point this out?

I want to make certain you find your way to the Service Line Marketing for Hospitals and Group Practices presentation. It’s the American Marketing Association Healthcare Special Interest Group event on May 16, 2006.

Just under a month from now. At the Trevísio restaurant in The Commons. That building in the picture right up there. That’s why I’m showing you what it looks like. Print a hard copy. Tape it to your computer. (Stop with the whining…I know it’s hard to get in and out of TMC.)

Gail M McFaddin, Director of Business Development of RHD Memorial Medical Center in Dallas, is one of the speakers. Gail has developed and executed on business strategy for three healthcare start-ups and has consulted with some of the largest integrated delivery systems in the country. She is a national and international speaker on healthcare topics of interest and was the CIGNA liaison to the Clinton White House on rural healthcare in America. She’s going to present a pointed case history about Service Line Marketing.

You ought to hear it. Here is the link to online registration for the Healthcare SIG event on Tuesday, May 16. At The Commons. Parking inside the building (when you find it).

Come on down. Really. It’ll be worth the trip.

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