See what happens when you pay more attention to politics than to marketing and advertising. No sooner does the Canadian Liberal Party lose a vote of confidence in the country’s House of Commons – that would be in Toronto – than Leigh Lerner sends another story from Montreal:
A city boy, Jean, moved to the country and bought a donkey from an old farmer for $100.00. The farmer agreed to deliver the donkey the next day. The next day the farmer drove up and said, “Sorry son, but I have some bad news, the donkey died.”
Jean replied, “Well then, just give me my money back.” The farmer said, “Can't do that. I went and spent it already.”
Jean said, “OK then, just unload the donkey.” The farmer asked, “What ya gonna do with him, eh?” Jean replied, “I’m going to raffle him off.” The farmer was shocked. "You can't raffle off a dead donkey!” Jean said, "Sure I can. Watch me. I just won’t tell anybody he is dead.”
A month later the farmer met up with Jean and asked, “What happened with that dead donkey?” Jean replied, “I raffled him off. I sold 500 tickets at two dollars a piece and made a profit of $898.00.”
The farmer asked, “Didn't anyone complain?” Jean answered, “Just the guy who won. So I gave him his two dollars back.”
Jean grew up and eventually became the Prime Minister of Canada.
The Liberal Prime Minister who lost the vote and will have to stand for re-election is Paul Martin. It sounds like he could use a good advertising agency.
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1 comment:
Actually, the entire Canadian Parliment, including the House of Commons, is in Ottawa.
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